| 11 |
|
Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales
|
Yazdani, Elham; Gopinath, Shyam; Carson, Steve
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 12 |
|
Behavior-Based Pricing in Marketing Channels
|
Li, Krista J.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 13 |
|
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
|
Wang, Yanwen; Lewis, Michael; Schweidel, David A.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 14 |
|
The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
|
Ursu, Raluca M.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 15 |
|
Beyond the Last Touch: Attribution in Online Advertising
|
Berman, Ron
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 16 |
|
Informal Lending in Emerging Markets
|
Bao, Weining; Ni, Jian; Singh, Shubhranshu
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 17 |
|
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition
|
Li, Yang; Gordon, Brett R.; Netzer, Oded
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 18 |
|
Super Bowl Ads
|
Hartmann, Wesley R.; Klapper, Daniel
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 19 |
|
Inferring the Economics of Store Density from Closures: The Starbucks Case
|
Guler, Ali Umut
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
| 20 |
|
Real-Time Bidding in Online Display Advertising
|
Sayedi, Amin
|
Institute for operations research and the managemet sciences(INFORMS)
|
2018
|
|
|
|
