| 11 |
|
Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
|
Taylor, Charles R.
|
World advertising research center
|
2018
|
|
|
|
| 12 |
|
The impact of text valence, star rating and rated usefulness in online reviews
|
De Pelsmacker, Patrick; Dens, Nathalie; Kolomiiets, Alona
|
World advertising research center
|
2018
|
|
|
|
| 13 |
|
Influences of motivations and lifestyles on intentions to use smartphone applications
|
Kim, Juran; Lee, Ki Hoon
|
World advertising research center
|
2018
|
|
|
|
| 14 |
|
The use of sampling methods in advertising research: a gap between theory and practice
|
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; Lehmann, Sebastian
|
World advertising research center
|
2018
|
|
|
|
| 15 |
|
The myth of big data: Chinese advertising practitioners' perspective
|
Chen, Huan; Zhou, Liling
|
World advertising research center
|
2018
|
|
|
|
| 16 |
|
An investigation of the influence of cinema environment on advertising effectiveness
|
Yuan, Sheng
|
World advertising research center
|
2018
|
|
|
|
| 17 |
|
#Me and brands: understanding brand-selfie posters on social media
|
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina
|
World advertising research center
|
2018
|
|
|
|
| 18 |
|
Preannouncement messages: impetus for electronic word-of-mouth
|
Zhang, Hao; Choi, Yung Kyun
|
World advertising research center
|
2018
|
|
|
|
| 19 |
|
Understanding the effects of different review features on purchase probability
|
Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C.
|
World advertising research center
|
2018
|
|
|
|
| 20 |
|
The current state of knowledge on electronic word-of-mouth in advertising research
|
Chu, Shu-Chuan; Kim, Juran
|
World advertising research center
|
2018
|
|
|
|
