| 21 |
|
Global Consumer Culture and Advertising Research
|
Taylor, Charles R.
|
World advertising research center
|
2018
|
|
|
|
| 22 |
|
The sweet smell of advertising: the essence of matching scents with other ad cues
|
Gvili, Yaniv; Levy, Shalom; Zwilling, Moty
|
World advertising research center
|
2018
|
|
|
|
| 23 |
|
Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study
|
Cheon, Hongsik J.; Fraser, Jay R.; Nguyen, Trang Kieu
|
World advertising research center
|
2018
|
|
|
|
| 24 |
|
Explaining the use and effects of humour in advertising: an evolutionary perspective
|
Eisend, Martin
|
World advertising research center
|
2018
|
|
|
|
| 25 |
|
Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level
|
Yoon, Hye Jin
|
World advertising research center
|
2018
|
|
|
|
| 26 |
|
Trust in online recommendations: an evolutionary psychology perspective
|
Prendergast, Gerard; Paliwal, Aishwarya; Chan, Kelvyn Ka Fuk
|
World advertising research center
|
2018
|
|
|
|
| 27 |
|
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
|
Wirtz, John G.; Sparks, Johnny V.; Zimbres, Thais M.
|
World advertising research center
|
2018
|
|
|
|
| 28 |
|
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation
|
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; Mayrhofer, Mira
|
World advertising research center
|
2018
|
|
|
|
| 29 |
|
How consumers' values influence responses to male and female gender role stereotyping in advertising
|
De Meulenaer, Sarah; Dens, Nathalie; De Pelsmacker, Patrick; Eisend, Martin
|
World advertising research center
|
2018
|
|
|
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| 30 |
|
Propaganda strategies of Korean war-era leaflets
|
Kim, Sora; Haley, Eric
|
World advertising research center
|
2018
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