| 31 |
|
Product placement practices in prime-time television programmes in Hong Kong
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Fong Yee Chan, Fanny; Lowe, Ben
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World advertising research center
|
2018
|
|
|
|
| 32 |
|
The new era of electronic word of mouth (eWOM): 'Be More Chill' overrules the critics
|
Taylor, Charles R.
|
World advertising research center
|
2018
|
|
|
|
| 33 |
|
Caring for her: the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
|
Åkestam, Nina
|
World advertising research center
|
2018
|
|
|
|
| 34 |
|
Look at that body! How anthropomorphic package shapes systematically appeal to consumers
|
De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie
|
World advertising research center
|
2018
|
|
|
|
| 35 |
|
The impact of creative media advertising on consumer responses: two field experiments
|
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L.; Dahlén, Micael; van Noort, Guda
|
World advertising research center
|
2018
|
|
|
|
| 36 |
|
Understanding programmatic TV advertising
|
Malthouse, Edward C.; Maslowska, Ewa; Franks, Judy U.
|
World advertising research center
|
2018
|
|
|
|
| 37 |
|
How advertising in offline media drives reach of and engagement with brands on Facebook
|
Voorveld, Hilde A. M.; Araujo, Theo; Bernritter, Stefan F.; Rietberg, Edwin; Vliegenthart, Rens
|
World advertising research center
|
2018
|
|
|
|
| 38 |
|
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
|
Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; Park, Sun-Young
|
World advertising research center
|
2018
|
|
|
|
| 39 |
|
Old meets new: how researchers can use existing knowledge to explain advertising in new media
|
Eisend, Martin
|
World advertising research center
|
2018
|
|
|
|
| 40 |
|
Let's Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages
|
Willemsen, Lotte M.; Mazerant, Komala; Kamphuis, Anne-Lise; van der Veen, Gerrita
|
World advertising research center
|
2018
|
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