51 |
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Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?
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Wang, Y.; Krishna, A.
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Elsevier Science B.V; Amsterdam
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2012
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52 |
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Mediation analysis and categorical variables: The final frontier
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Iacobucci, D.
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Elsevier Science B.V; Amsterdam
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2012
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53 |
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Imagining thin: Why vanity sizing works
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Aydinoglu, N. Z.; Krishna, A.
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Elsevier Science B.V; Amsterdam
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2012
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54 |
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When promoting a charity can hurt charitable giving: A metacognitive analysis
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Smith, R. W.; Schwarz, N.
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Elsevier Science B.V; Amsterdam
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2012
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55 |
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How context shapes category inferences and attribute preference for new ambiguous products
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Noseworthy, T. J.; Wang, J.; Islam, T.
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Elsevier Science B.V; Amsterdam
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2012
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56 |
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Research dialogue introduction
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Priester, J. R.; Petty, R. E.
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Elsevier Science B.V; Amsterdam
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2012
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57 |
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Cultivating admiration in brands: Warmth, competence, and landing in the ''golden quadrant''
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Aaker, J. L.; Garbinsky, E. N.; Vohs, K. D.
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Elsevier Science B.V; Amsterdam
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2012
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58 |
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Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions
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Passyn, K.; Sujan, M.
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Elsevier Science B.V; Amsterdam
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2012
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59 |
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Unconscious creativity: When can unconscious thought outperform conscious thought?
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Yang, H.; Chattopadhyay, A.; Zhang, K.; Dahl, D. W.
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Elsevier Science B.V; Amsterdam
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2012
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60 |
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Consumers' implicit theories about personality influence their brand personality judgments
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Mathur, P.; Jain, S. P.; Maheswaran, D.
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Elsevier Science B.V; Amsterdam
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2012
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