1 |
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A double-edged sword: understanding vanity across cultures
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Durvasula, S.; Lysonski, S.
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Grayson Associates
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2008
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2 |
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Does marketing undermine public health?
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Royne, M. B.; Levy, M.
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Grayson Associates
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2008
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3 |
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Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity
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Sasser, S. L.
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Grayson Associates
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2008
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4 |
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Purchase decision making and the increasing significance of family types
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Tinson, J.; Nancarrow, C.; Brace, I.
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Grayson Associates
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2008
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5 |
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Lessons for successful BOP marketing from Caracas' slums
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Ireland, J.
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Grayson Associates
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2008
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6 |
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Digital piracy of MP3s: consumer and ethical predispositions
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Lysonski, S.; Durvasula, S.
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Grayson Associates
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2008
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7 |
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Parental communication patterns and children's Christmas requests
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Clarke, P.
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Grayson Associates
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2008
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8 |
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Splurge purchases and materialism
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Fitzmaurice, J.
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Grayson Associates
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2008
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9 |
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Familiarity, expertise and involvement: key consumer segmentation factors
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Taylor-West, P.; Fulford, H.; Reed, G.; Story, V.; Saker, J.
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Grayson Associates
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2008
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10 |
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The moderating effects of product involvement on situational brand choice
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Xue, F.
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Grayson Associates
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2008
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