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EWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter
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Vargo, Chris; Gangadharbatla, Harsha; Hopp, Toby
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World advertising research center
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2020
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2 |
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Corporate sustainability efforts and e-WOM intentions in social platforms
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Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; Kim, Kyung Hoon; Sarkees, Matthew E.
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World advertising research center
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2020
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3 |
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Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
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Breves, Priska; Schramm, Holger
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World advertising research center
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2020
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4 |
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Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing
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Kim, Hyuksoo; Youn, Seounmi
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World advertising research center
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2020
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5 |
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Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions
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Pickett, Andrew C.; Brison, Natasha T.
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World advertising research center
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2020
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6 |
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Correction
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World advertising research center
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2020
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7 |
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Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
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Meijers, Marijn H. C.; Noordewier, Marret K.; Verlegh, Peeter W. J.; Willems, Winne; Smit, Edith G.
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World advertising research center
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2020
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8 |
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What the Business Roundtable's Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising
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Taylor, Charles R.
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World advertising research center
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2020
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9 |
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Naming strategies as a tool for communication: application to movie titles
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Chung, Jaihak; Eoh, Jiyeon
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World advertising research center
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2020
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10 |
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Imagination matters: do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
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Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae; Oh, Sangdo
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World advertising research center
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2020
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