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| 001 | | 000000118741 |
| 005 | | 20050502152815 |
| 008 | | 901106c19909999iluar b 0 a0eng d |
| 010 | |
▼a sn 92028178 |
| 020 | |
▼a 0256101167 |
| 035 | |
▼a (OCoLC)22638336 |
| 040 | |
▼a OPosmS
▼c OPosmS
▼d InU
▼d 225009 |
| 042 | |
▼a lcd |
| 050 | 14 |
▼a HF5410
▼b .A66 |
| 082 | 04 |
▼a 658.8/005
▼2 20 |
| 090 | |
▼a 658.8
▼b A652
▼c 1991-92 |
| 245 | 00 |
▼a Applications in basic marketing. |
| 250 | |
▼a 1991-1992 edition [2nd annual ed.]. |
| 260 | |
▼a Homewood, IL:
▼b Irwin,
▼c c1991-. |
| 300 | |
▼a viii, 210 p.:
▼b ill.;
▼c 26 cm. |
| 310 | |
▼a Annual |
| 362 | 0 |
▼a 1990- |
| 500 | |
▼a Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. |
| 504 | |
▼a Includes bibliographical references. |
| 520 | |
▼a "Clippings from the popular business press." |
| 580 | |
▼a Companion vol. to: McCarthy, E. Jerome (Edmond Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 650 | 0 |
▼a Marketing
▼x Periodicals. |
| 650 | 0 |
▼a Marketing
▼x Management
▼x Periodicals. |
| 700 | 10 |
▼a McCarthy, E. Jerome
▼q (Edmond Jerome) |
| 700 | 10 |
▼a Perreault, William D. |
| 700 | 10 |
▼a McCarthy, E. Jerome
▼q (Edmond Jerome).
▼t Basic marketing. |
| 700 | 10 |
▼a McCarthy, E. Jerome
▼q (Edmond Jerome).
▼t Essentials of marketing. |
| 850 | |
▼a InU |
| 990 | |
▼b 김상호 |