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LDR00839camuuu200289 a 4500
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00519961220173650.0
008930312s1994 ilua b 001 0 eng
010 ▼a 93012894
020 ▼a 0256122768
040 ▼a DLC ▼c DLC ▼d DLC
043 ▼a n-us---
05000 ▼a HF5415.13 ▼b .L395 1994
08200 ▼a 658.8/02 ▼2 20
090 ▼a 658.802 ▼b 94b
093 ▼a 537843
1001 ▼a Lehmann, Donald R.
24510 ▼a Analysis for marketing planning / ▼c Donald R. Lehmann, Russell S. Winer..
250 ▼a 3rd ed.
260 ▼a Burr Ridge, Ill. : ▼b Irwin, ▼c c1994..
300 ▼a x, 198 p. : ▼b ill. ; ▼c 23 cm..
4404 ▼a The Irwin series in marketing
504 ▼a Includes bibliographical references and index.
6500 ▼a Marketing ▼z United States ▼x Management.
70010 ▼a Winer, Russell S.
990 ▼b 김미정