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LDR00737pamuu2200229 a 4500
001000000377025
00519991217093027
008970423s1998 njua b 001 0 eng
010 ▼a 97019498
020 ▼a 0132056186: ▼c US$51.00
040 ▼a DLC ▼c DLC ▼d DLC
05000 ▼a HF5415.123 ▼b .S55 1998
08200 ▼a 658.8/02 ▼2 21
090 ▼a 658.802 ▼b 98a
093 ▼a 656393
1001 ▼a Sirgy, M. Joseph.
24510 ▼a Integrated marketing communications : ▼b a systems approach/ ▼c M. Joseph Sirgy.
260 ▼a Upper Saddle River, N.J.: ▼b Prentice Hall, ▼c c1998.
300 ▼a xix, 312 p.: ▼b ill.; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
6500 ▼a Communication in marketing.
990 ▼b 주현운