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LDR00871pamuu2200265 a 4500
001000000377026
00519991217093209
008980608s1999 maua b 001 0 eng
010 ▼a 98008631 //r98
020 ▼a 0256261180: ▼c US$68.50
040 ▼a DLC ▼c DLC ▼d DLC
05000 ▼a HF5415.13 ▼b .W249 1999
08200 ▼a 658.8/02 ▼2 21
090 ▼a 658.802 ▼b 99a
093 ▼a 656394
1001 ▼a Walker, Orville C.
24510 ▼a Marketing strategy : ▼b planning and implementation/ ▼c Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larre>che>.
250 ▼a 3rd ed.
260 ▼a Boston: ▼b Irwin/McGraw-Hill, ▼c c1999.
300 ▼a xxiii, 393 p.: ▼b ill.; ▼c 26 cm.
504 ▼a Includes bibliographical references and indexes.
6500 ▼a Marketing ▼x Management.
7001 ▼a Boyd, Harper W.
7001 ▼a Larre>che>, Jean-Claude.
990 ▼b 주현운