| LDR | | 01081camuu2200289 a 4500 |
| 001 | | 000000392332 |
| 005 | | 20000807140328 |
| 008 | | 980306s1999 maua b 001 0 eng |
| 010 | |
▼a 98003555 |
| 020 | |
▼a 0256261253:
▼c $73.50 |
| 040 | |
▼a DLC
▼c DLC
▼d 225009 |
| 050 | 00 |
▼a HF5415
▼b .C6944 1999 |
| 082 | 00 |
▼a 658.8/02
▼2 21 |
| 090 | |
▼a 658.802
▼b 99b |
| 093 | |
▼a 681935 |
| 100 | 1 |
▼a Cravens, David W. |
| 245 | 10 |
▼a Strategic marketing management cases/
▼c David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 | |
▼a 6th ed. |
| 260 | |
▼a Boston:
▼b Irwin/McGraw-Hill,
▼c 1999. |
| 300 | |
▼a xvi, 624 p.:
▼b ill.;
▼c 26 cm.+
▼e 1 computer disc (3 1/2 in.). |
| 440 | 4 |
▼a The Irwin/McGraw-Hill series in marketing. |
| 504 | |
▼a Includes bibliographical references and index of cases. |
| 538 | |
▼a System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. |
| 650 | 0 |
▼a Marketing
▼x Case studies. |
| 700 | 1 |
▼a Lamb, Charles W. |
| 700 | 1 |
▼a Crittenden, Victoria Lynn. |
| 990 | |
▼b 육상옥 |