MARC보기
LDR01000pamuu2200277 a 4500
001000000493023
00520020117092927
008970515s1998 maua b 001 0 eng
010 ▼a 97021787
020 ▼a 032100194X ▼c $55.9
020 ▼a 0321014170 (pbk.)
040 ▼a DLC ▼c DLC ▼d 225009
05000 ▼a HF5415.125 ▼b .L54 1998
08200 ▼a 658.8/02/0285 ▼2 21
090 ▼a 658.8020285 ▼b 98a
093 ▼a 766027
1001 ▼a Lilien, Gary L., ▼d 1946-
24510 ▼a Marketing engineering : ▼b computer-assisted marketing analysis and planning/ ▼c Gary L. Lilien, Arvind Rangaswamy.
260 ▼a Reading, Mass.: ▼b Addison-Wesley, ▼c c1998.
300 ▼a xvii, 350 p.: ▼b ill.; ▼c 26 cm.
504 ▼a Includes bibliographical references (p. [323]-337) and index.
6500 ▼a Marketing ▼x Data processing.
6500 ▼a Marketing ▼x Decision making ▼x Mathematical models.
6500 ▼a Marketing ▼x Decision making ▼x Data processing.
7001 ▼a Rangaswamy, Arvind.
990 ▼b 송규남