| LDR | | 00843camuu2200277 a 4500 |
| 001 | | 000000682977 |
| 005 | | 20080202141644 |
| 008 | | 820510s1981 enka b 001 0 eng d |
| 015 | |
▼a GB8215252
▼2 bnb |
| 020 | |
▼a 0333319036 (pbk):
▼c GBP8.50 |
| 020 | |
▼a 0333319028 (cased) |
| 040 | |
▼a Uk
▼c Uk
▼d 225009 |
| 050 | 00 |
▼a HF5415.13 |
| 082 | 04 |
▼a 658.8
▼2 18 |
| 082 | 04 |
▼a 658.8/02
▼2 19 |
| 090 | |
▼a 658.802
▼b B952b |
| 093 | 0 |
▼a 1021376 |
| 100 | 1 |
▼a Bureau, J. R. |
| 245 | 10 |
▼a Brand management:
▼b planning and control/
▼c J.R. Bureau. |
| 260 | |
▼a London:
▼b Macmillan,
▼c 1981. |
| 300 | |
▼a xiii, 250 p.:
▼b ill.;
▼c 23 cm. |
| 490 | 0 |
▼a Macmillan studies in marketing management |
| 500 | |
▼a Bibliography: p. 244-245. _ Includes index. |
| 650 | 0 |
▼a Marketing
▼x Management. |
| 653 | |
▼a Marketing
▼a Planning |
| 990 | |
▼a 조유리
▼b 박장숙 |