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008100212s2010 njua b 001 0 eng d
010 ▼a 2010003828
015 ▼a GBB049471 ▼2 bnb
020 ▼a 9780470575420 (cloth/website): ▼c US$44.95
020 ▼a 0470575425 (cloth/website)
040 ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d UKM ▼d C#P ▼d BWX ▼d CDX ▼d DLC ▼d 225009
042 ▼a pcc
05000 ▼a HF5415.15 ▼b .C46 2010
08200 ▼a 658.8/27 ▼2 22
090 ▼a 346.048 ▼b 010j
0930 ▼a 1206548 ▼x 법학
1001 ▼a Chasser, Anne H.
24510 ▼a Brand rewired: ▼b connecting intellectual property, branding, and creativity strategy/ ▼c Anne H. Chasser, Jennifer C. Wolfe.
260 ▼a Hoboken, N.J.: ▼b Wiley, ▼c c2010.
300 ▼a xvi, 224 p.: ▼b ill.; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
6500 ▼a Product management.
6500 ▼a Branding (Marketing)
6500 ▼a Intellectual property.
6500 ▼a Strategic planning.
7001 ▼a Wolfe, Jennifer C.
990 ▼a 신정선 ▼b 신정선