| LDR | | 00000cam u2200205 a 4500 |
| 001 | | 000000897255 |
| 005 | | 20141027104444 |
| 007 | | ta |
| 008 | | 110325s2012 enkk b 001 0 eng d |
| 010 | |
▼a 2011013381 |
| 020 | |
▼a 9780199740635 (pbk. : alk. paper):
▼c US$169 |
| 040 | |
▼a 225009
▼c 225009
▼d 225009 |
| 042 | |
▼a pcc |
| 043 | |
▼a n-us--- |
| 050 | 00 |
▼a KF3193
▼b .B47 2012 |
| 082 | 00 |
▼a 346.7304/88
▼2 22 |
| 090 | |
▼a 346.730488
▼b 012c |
| 100 | 1 |
▼a Berger, James T. |
| 245 | 10 |
▼a Trademark surveys:
▼b a litigator's guide/
▼c James T. Berger, R. Mark Halligan. |
| 260 | |
▼a Oxford ;
▼a New York:
▼b Oxford University Press,
▼c c2012. |
| 300 | |
▼a xii, 289 p.:
▼b forms;
▼c 24 cm. |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a The impact of surveys on IP litigation -- Market research considerations -- Types of surveys and protocols -- IP issues where surveys can be critical -- Likelihood of confusion issues -- Secondary meaning issues -- Distinctiveness and strength of mark -- Issues involving generic marks -- Trade dress issues -- Dilution issues -- Implications of Daubert rulings on trademark surveys -- Practical considerations when using survey experts. |
| 650 | 0 |
▼a Trademarks
▼x Law and legislation
▼z United States
▼x Trial practice. |
| 650 | 0 |
▼a Market surveys
▼x Law and legislation
▼z United States. |
| 700 | 1 |
▼a Halligan, R. Mark,
▼d 1953-. |
| 990 | |
▼a 문경록
▼b 문경록 |