| LDR | | 00000cam u2200205 a 4500 |
| 001 | | 000000897302 |
| 005 | | 20141030133952 |
| 007 | | ta |
| 008 | | 131024s2014 cau 000 0 eng d |
| 010 | |
▼a 2013042814 |
| 020 | |
▼a 9780313391637 (hardback):
▼c US$60 |
| 020 | |
▼a 0313391637 (hardback) |
| 020 | |
▼z 9780313391644 (ebook) |
| 040 | |
▼a DLC
▼b eng
▼c DLC
▼d 225009
▼e rda |
| 042 | |
▼a pcc |
| 043 | |
▼a n-us--- |
| 050 | 00 |
▼a KF2979
▼b .C46 2014 |
| 082 | 00 |
▼a 346.7304/8
▼2 23 |
| 090 | |
▼a 346.73048
▼b 014a |
| 100 | 1 |
▼a Champion, Walter T.,
▼c Jr.,
▼d 1950-,
▼e author. |
| 245 | 10 |
▼a Intellectual property law in the sports and entertainment industries/
▼c Walter T. Champion, Kirk D. Willis, and Patrick K. Thornton. |
| 260 | |
▼a Santa Barbara, California:
▼b Praeger,
▼c 2014. |
| 300 | |
▼a viii, 284 p.;
▼c 25 cm. |
| 504 | |
▼a Includes bibliographical references (page 267) and index. |
| 505 | 0 |
▼a Introduction -- The nature of marketing / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell -- What's with the dimples on a golf ball? : patents in the sports and entertainment industries -- Who is the king of the road? : copyright in the music business -- Mickey Mouse and copyrights -- Broadcasting and licensing rights -- March madness and trademarks -- Trade dress and boutique golf clubs / Walter T. Champion and Tina Y. Burleson -- Trade secrets / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- The right of publicity -- Unjust enrichment / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Unfair competition / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Deceptive trade practices -- Domain names -- Intellectual property in cyberspace -- The branding of Johnny Football -- International aspects -- Advocacy and litigation strategy / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Ethical considerations -- Hip hop and intellectual property. |
| 650 | 0 |
▼a Intellectual property
▼z United States. |
| 650 | 0 |
▼a Sports
▼x Law and legislation
▼z United States. |
| 650 | 0 |
▼a Performing arts
▼x Law and legislation
▼z United States. |
| 650 | 7 |
▼a LAW / Intellectual Property / Trademark.
▼2 bisacsh |
| 650 | 7 |
▼a LAW / Sports.
▼2 bisacsh |
| 700 | 1 |
▼a Willis, Kirk D.,
▼e author. |
| 700 | 1 |
▼a Thornton, Patrick K.,
▼e author. |
| 990 | |
▼a 문경록 |