| 1 |
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``Do Unto Others...'': The Influence of Others on Perceptions of Price (Un)Fairness
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McGraw, P.
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Association for Consumer Research
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2008
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| 2 |
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``Effort-as-Information'': The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment
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Kim, J.; Kim, J.-E.
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Association for Consumer Research
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2008
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| 3 |
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``I Can Do It!'' Consumer Coping and Poverty
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Hamilton, K.; Catterall, M.
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Association for Consumer Research
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2008
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| 4 |
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``Set the table'' : Women Communicating Status at Home
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Sredl, K.
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Association for Consumer Research
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2008
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| 5 |
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``Size Counts'' : The Effect of Queue Length on Choice between Similar Restaurants
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Raz, O.; Ert, E.
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Association for Consumer Research
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2008
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| 6 |
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The ``Dark Side'' of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
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Woisetschlager, D.M.; Michaelis, M.; Backhaus, C.
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Association for Consumer Research
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2008
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| 7 |
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The ``Kick Him While He's Down'' Effect: Consumers' Responses to Unfortunate Leaders when Judging Corporate Crime
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Ward, M.K.; Irwin, J.R.
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Association for Consumer Research
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2008
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| 8 |
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The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
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Gao, L.; Wheeler, S.C.; Shiv, B.
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Association for Consumer Research
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2008
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| 9 |
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The ``Sticky Choice'' Bias in Sequential Decision-Making
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Brough, A.; Isaac, M.; Chernev, A.
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Association for Consumer Research
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2008
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| 10 |
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``Want to watch? You've got to pay'' : The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship
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Lalos, M.
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Association for Consumer Research
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2008
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