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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 ``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness 미리보기
Shen, H.; Wan, F.; Wyer, R.S. Association for Consumer Research 2009
2 저널기사 ``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness 미리보기
Shen, H.; Wan, F.; Wyer, R.S. Association for Consumer Research 2009
3 저널기사 ``Bye Bye Love''-Why Devoted Consumers Break Up With Their Brands 미리보기
Hemetsberger, A.; Kittinger-Rosanelli, C.M.T.; Friedmann, S. Association for Consumer Research 2009
4 저널기사 ``Bye Bye Love''-Why Devoted Consumers Break Up With Their Brands 미리보기
Hemetsberger, A.; Kittinger-Rosanelli, C.M.T.; Friedmann, S. Association for Consumer Research 2009
5 저널기사 ``...Do I need it, do I, do I really need this?'' : Exploring the Role of Rationalization in Impulse Buying Episodes 미리보기
Chatzidakis, A.; Smith, A.P.; Hibbert, S. Association for Consumer Research 2009
6 저널기사 ``...Do I need it, do I, do I really need this?'' : Exploring the Role of Rationalization in Impulse Buying Episodes 미리보기
Chatzidakis, A.; Smith, A.P.; Hibbert, S. Association for Consumer Research 2009
7 저널기사 ``My Fifty Pairs of Shoes are all Different!'' : Exploring and Explaining Exorbitant Buying 미리보기
Bose, M.; Burns, A.C.; Folse, J.A.G. Association for Consumer Research 2009
8 저널기사 ``My Fifty Pairs of Shoes are all Different!'' : Exploring and Explaining Exorbitant Buying 미리보기
Bose, M.; Burns, A.C.; Folse, J.A.G. Association for Consumer Research 2009
9 저널기사 ``Roll Your Own'' Religion: Consumer Culture and the Spiritual Vernacular 미리보기
Scott, L.; Maclaran, P. Association for Consumer Research 2009
10 저널기사 ``Roll Your Own'' Religion: Consumer Culture and the Spiritual Vernacular 미리보기
Scott, L.; Maclaran, P. Association for Consumer Research 2009
11 저널기사 The ``I'' of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising 미리보기
Chang, C.-T.; Lee, Y.-K. Association for Consumer Research 2009
12 저널기사 The ``I'' of the Beholder: The Impacts of Gender Differences and Self-Referencing on Charity Advertising 미리보기
Chang, C.-T.; Lee, Y.-K. Association for Consumer Research 2009
13 저널기사 ``The Name Remains the Same for Fans''-Why Fans Oppose Naming Right Sponsorships 미리보기
Woisetschlaeger, D.M.; Haselhoff, V.J. Association for Consumer Research 2009
14 저널기사 ``The Name Remains the Same for Fans''-Why Fans Oppose Naming Right Sponsorships 미리보기
Woisetschlaeger, D.M.; Haselhoff, V.J. Association for Consumer Research 2009
15 저널기사 The ``Proper Meal'' and Social Capital in Urban China 미리보기
Veeck, A.; Yu, H.; Burns, A.C. Association for Consumer Research 2009
16 저널기사 The ``Proper Meal'' and Social Capital in Urban China 미리보기
Veeck, A.; Yu, H.; Burns, A.C. Association for Consumer Research 2009
17 저널기사 The ``Right'' Consumers for the Best Concepts: A Methodology for Identifying Emergent Consumers for New Product Development 미리보기
Hoffman, D.; Kopalle, P.; Novak, T. Association for Consumer Research 2009
18 저널기사 The ``Right'' Consumers for the Best Concepts: A Methodology for Identifying Emergent Consumers for New Product Development 미리보기
Hoffman, D.; Kopalle, P.; Novak, T. Association for Consumer Research 2009
19 저널기사 ``What Things Do'': Examining Things That ``Matter'' in Consumer Research 미리보기
Parsons, E. Association for Consumer Research 2009
20 저널기사 ``What Things Do'': Examining Things That ``Matter'' in Consumer Research 미리보기
Parsons, E. Association for Consumer Research 2009
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