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``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
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Schroll, R.; Hemetsberger, A.; Fuller, J.
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Association for Consumer Research
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2012
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| 2 |
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``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
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Hemetsberger, A.; Kittinger-Rosanelli, C.; Mueller, B.
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Association for Consumer Research
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2012
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| 3 |
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``How Close or How Far?'' The Role of Perceived Goal Progress in Consumer Goal Pursuit
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Koo, M.; Urminsky, O.
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Association for Consumer Research
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2012
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| 4 |
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``I Have a Feeling It Will Turn Out Fine'': How Social and Emotional Factors Affect Risk Perception
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Kim, S.; McGill, A.L.
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Association for Consumer Research
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2012
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| 5 |
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``I Like Goods and I Want Them As Soon As Possible'': The Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions
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Lembregts, C.; Pandelaere, M.
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Association for Consumer Research
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2012
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| 6 |
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``Is That a Real Song or Did You Just Make It Up?'' Styles of Authenticity in the Cultural (Re)production of Music
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Littlefield, J.; Siudzinski, R.
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Association for Consumer Research
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2012
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| 7 |
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``Keeping It Real'': Marketing Implications of Brand Authenticity
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Minor, M.; LeBoeuf, R.
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Association for Consumer Research
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2012
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