| 1 |
|
$29 for 70 or 70 for $29: How Presentation Order Affects Perceptions
|
Bagchi, R.; Davis, D.
|
Association for Consumer Research
|
2013
|
|
|
|
| 2 |
|
``Free'' Gifts and Irrational Preferences: An Exploration for Effects of Promotional Enticements on Financial Decision Making
|
Nasif, N.; Minor, M.S.
|
Association for Consumer Research
|
2013
|
|
|
|
| 3 |
|
``One Size Fits Others'': The Role of Label Ambiguity in Targeting Diverse Consumer Segments
|
Irmak, C.; Norton, D.; Rose, R.
|
Association for Consumer Research
|
2013
|
|
|
|
| 4 |
|
``The Good, the Bad and the Certain'' When Ambivalent Attitudes Affect Intention Differently
|
Heuvinck, N.; Geuens, M.; Vermeir, I.
|
Association for Consumer Research
|
2013
|
|
|
|
| 5 |
|
``When Knowing is Better than Expecting'' Resolving Different Types of Ambivalence by (Biased) Information Processing and Spreading Word-Of-Mouth
|
Heuvinck, N.; Vermeir, I.; Geuens, M.
|
Association for Consumer Research
|
2013
|
|
|
|
