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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 $29 for 70 or 70 for $29: How Presentation Order Affects Perceptions 미리보기
Bagchi, R.; Davis, D. Association for Consumer Research 2013
2 저널기사 "5" Calories or "Low" Calories? How Consumers Use Numerical and Verbal Product Information 미리보기
Viswanathan, M. ASSOCIATION FOR CONSUMER RESEARCH 1994
3 저널기사 "5" Calories or "Low" Calories? How Consumers Use Numerical and Verbal Product Information 미리보기
Viswanathan, M. Association for Consumer Research 1993
4 저널기사 `5' Calories or `Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here? 미리보기
Viswanathan, M.; Childers, T. L. Association for Consumer Research 1996
5 저널기사 '5' Calories or 'Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here? 미리보기
Viswanathan, M. ASSOCIATION FOR CONSUMER RESEARCH 1997
6 저널기사 ``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness 미리보기
Shen, H.; Wan, F.; Wyer, R.S. Association for Consumer Research 2009
7 저널기사 ``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness 미리보기
Shen, H.; Wan, F.; Wyer, R.S. Association for Consumer Research 2009
8 저널기사 ``Bye Bye Love''-Why Devoted Consumers Break Up With Their Brands 미리보기
Hemetsberger, A.; Kittinger-Rosanelli, C.M.T.; Friedmann, S. Association for Consumer Research 2009
9 저널기사 ``Bye Bye Love''-Why Devoted Consumers Break Up With Their Brands 미리보기
Hemetsberger, A.; Kittinger-Rosanelli, C.M.T.; Friedmann, S. Association for Consumer Research 2009
10 저널기사 ``...Do I need it, do I, do I really need this?'' : Exploring the Role of Rationalization in Impulse Buying Episodes 미리보기
Chatzidakis, A.; Smith, A.P.; Hibbert, S. Association for Consumer Research 2009
11 저널기사 ``...Do I need it, do I, do I really need this?'' : Exploring the Role of Rationalization in Impulse Buying Episodes 미리보기
Chatzidakis, A.; Smith, A.P.; Hibbert, S. Association for Consumer Research 2009
12 저널기사 ``Do Unto Others...'': The Influence of Others on Perceptions of Price (Un)Fairness 미리보기
McGraw, P. Association for Consumer Research 2008
13 저널기사 ``Effort-as-Information'': The Impact of Decision-Related Effort on Subsequent Evaluation and Price Judgment 미리보기
Kim, J.; Kim, J.-E. Association for Consumer Research 2008
14 저널기사 ``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities 미리보기
Schroll, R.; Hemetsberger, A.; Fuller, J. Association for Consumer Research 2012
15 저널기사 ``Free'' Gifts and Irrational Preferences: An Exploration for Effects of Promotional Enticements on Financial Decision Making 미리보기
Nasif, N.; Minor, M.S. Association for Consumer Research 2013
16 저널기사 ``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers 미리보기
Hemetsberger, A.; Kittinger-Rosanelli, C.; Mueller, B. Association for Consumer Research 2012
17 저널기사 ``How Close or How Far?'' The Role of Perceived Goal Progress in Consumer Goal Pursuit 미리보기
Koo, M.; Urminsky, O. Association for Consumer Research 2012
18 저널기사 ``I Can Do It!'' Consumer Coping and Poverty 미리보기
Hamilton, K.; Catterall, M. Association for Consumer Research 2008
19 저널기사 ``I Have a Feeling It Will Turn Out Fine'': How Social and Emotional Factors Affect Risk Perception 미리보기
Kim, S.; McGill, A.L. Association for Consumer Research 2012
20 저널기사 ``I Like Goods and I Want Them As Soon As Possible'': The Impact of Materialism on the Time-Money Trade-Off in Consumer Decisions 미리보기
Lembregts, C.; Pandelaere, M. Association for Consumer Research 2012
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