| 41 |
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The ``Right'' Consumers for the Best Concepts: A Methodology for Identifying Emergent Consumers for New Product Development
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Hoffman, D.; Kopalle, P.; Novak, T.
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Association for Consumer Research
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2009
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| 42 |
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The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
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Gao, L.; Wheeler, S.C.; Shiv, B.
|
Association for Consumer Research
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2008
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| 43 |
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The ``Sticky Choice'' Bias in Sequential Decision-Making
|
Brough, A.; Isaac, M.; Chernev, A.
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Association for Consumer Research
|
2008
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| 44 |
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``Want to watch? You've got to pay'' : The Link between Intrusiveness and Outcomes Typifying the Customer-Firm Relationship
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Lalos, M.
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Association for Consumer Research
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2008
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| 45 |
|
``What Things Do'': Examining Things That ``Matter'' in Consumer Research
|
Parsons, E.
|
Association for Consumer Research
|
2009
|
|
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| 46 |
|
``What Things Do'': Examining Things That ``Matter'' in Consumer Research
|
Parsons, E.
|
Association for Consumer Research
|
2009
|
|
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|
| 47 |
|
``When Knowing is Better than Expecting'' Resolving Different Types of Ambivalence by (Biased) Information Processing and Spreading Word-Of-Mouth
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Heuvinck, N.; Vermeir, I.; Geuens, M.
|
Association for Consumer Research
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2013
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기사
(47)
