| 1 |
|
2015 JCR Awards Announcements
|
unknown
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
|
| 2 |
|
$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
|
Bagchi, R.; Davis, D.F.
|
Journal of Consumer Research, Inc., etc.]
|
2012
|
|
|
|
| 3 |
|
``I Don't'' versus ``I Can't'': When Empowered Refusal Motivates Goal-Directed Behavior
|
Patrick, V.M.; Hagtvedt, H.
|
Journal of Consumer Research, Inc., etc.]
|
2014
|
|
|
|
| 4 |
|
``I Don't'' versus ``I Can't'': When Empowered Refusal Motivates Goal-Directed Behavior
|
Patrick, V.M.; Hagtvedt, H.
|
Journal of Consumer Research, Inc., etc.]
|
2012
|
|
|
|
| 5 |
|
``I'' Follow My Heart and ``We'' Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making
|
Hong, Jiewen; Chang, Hannah H.
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
|
| 6 |
|
``Lordy, Lordy, Look Who's 40!'' The Journal of Consumer Research Reaches a Milestone
|
Rapp, Justine M.; Hill, Ronald Paul
|
Journal of Consumer Research, Inc., etc.]
|
2015
|
|
|
|
| 7 |
|
``So Cute I Could Eat It Up'': Priming Effects of Cute Products on Indulgent Consumption
|
Nenkov, G.Y.; Scott, M.L.
|
Journal of Consumer Research, Inc., etc.]
|
2014
|
|
|
|
| 8 |
|
The ``Visual Depiction Effect'' in Advertising: Facilitating Embodied Mental Simulation through Product Orientation
|
Elder, R.S.; Krishna, A.
|
Journal of Consumer Research, Inc., etc.]
|
2012
|
|
|
|
| 9 |
|
The ``Visual Preference Heuristic'': The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
|
Townsend, C.; Kahn, B.E.
|
Journal of Consumer Research, Inc., etc.]
|
2014
|
|
|
|
| 10 |
|
``Wii Will Rock You!'' The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
|
Kronrod, A.; Danziger, S.
|
Journal of Consumer Research, Inc., etc.]
|
2013
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기사
(10)
