| 1 |
|
Beanie Babies: A Case Study in the Engineering of a High-Involvement/Relationship Prone Brand
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 2 |
|
Book review(s)
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
1999
|
|
|
|
| 3 |
|
Building an Innovation Factory
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 4 |
|
Cross-Functional Dynamics in New Product Development
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 5 |
|
Editorial(s)
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
1999
|
|
|
|
| 6 |
|
Ernie: Four Years of Online Consulting
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 7 |
|
Managing Technological Innovation for the Next 25 Years
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 8 |
|
New Products, New Solutions: Making Portfolio Management More Effective
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 9 |
|
Organizational Learning: A Critical Component to New Product Development
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 10 |
|
The Brand Report Card
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
2001
|
|
|
|
| 11 |
|
The Price-Warranty Contract and Product Attitudes
|
00
|
ELSEVIER SCIENCE PUBLISHING CO INC
|
1993
|
|
|
|
