| 1 |
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A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
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Kumar, V.
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American Marketing Association
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2018
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| 2 |
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Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
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Kumar, V.
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American Marketing Association
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2015
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| 3 |
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Integrating Theory and Practice in Marketing
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Kumar, V.
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American Marketing Association
|
2017
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| 4 |
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Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?
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Kumar, V.
|
American Marketing Association
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2016
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| 5 |
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My Plans for Journal of Marketing: An Editor in Chief's Perspective
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Kumar, V.
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American Marketing Association
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2014
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| 6 |
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My Reflections on Publishing in Journal of Marketing
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Kumar, V.
|
American Marketing Association
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2016
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| 7 |
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Transformative Marketing: The Next 20 Years
|
Kumar, V.
|
American Marketing Association
|
2018
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