| 1 |
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And a comedian shall show journalists the way
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Rotfeld, H. J.
|
Grayson Associates
|
2005
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| 2 |
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A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better
|
Rotfeld, H. J.
|
Grayson Associates
|
2005
|
|
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| 3 |
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Do-not-call as the US Government's improvement to telemarketing efficiency
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Rotfeld, H. J.
|
Grayson Associates
|
2004
|
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| 4 |
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Endowed faculty chairs are a waste of money (except mine)
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Rotfeld, H. J.
|
Grayson Associates
|
2004
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| 5 |
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Function and problems of brand name pharmaceuticals
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Rotfeld, H. J.
|
Emerald Group Publishing Limited
|
2009
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| 6 |
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Function and problems of brand name pharmaceuticals
|
Rotfeld, H. J.
|
Emerald Group Publishing Limited
|
2009
|
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| 7 |
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Imitation as the sincerest form of ignorance
|
Rotfeld, H. J.
|
Grayson Associates
|
2008
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| 8 |
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Is there a strategy behind buying advertising time and space?
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Rotfeld, H. J.
|
Grayson Associates
|
2007
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| 9 |
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Mismanagement of misfocused trade association leaders
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Rotfeld, H. J.
|
Grayson Associates
|
2003
|
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| 10 |
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Mismanagement of misfocused trade association leaders/
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Rotfeld, H. J
|
Grayson Associates
|
2003
|
|
|
|
| 11 |
|
Misplaced marketing: a service economy whose employees say "customer service is not my job!"
|
Rotfeld, H. J.
|
Grayson Associates
|
2001
|
|
|
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| 12 |
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Misplaced marketing: "Dumbth" adventures in retailing
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Rotfeld, H. J.
|
Grayson Associates
|
2000
|
|
|
|
| 13 |
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Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising
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Rotfeld, H. J.
|
Grayson Associates
|
2003
|
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|
|
| 14 |
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Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising/
|
Rotfeld, H. J
|
Grayson Associates
|
2003
|
|
|
|
| 15 |
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Misplaced marketing: imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed"
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Rotfeld, H. J.
|
Grayson Associates
|
2001
|
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| 16 |
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Misplaced marketing "It hurts. Fix it." The patients' lament and unhealthy medical care marketing
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Rotfeld, H. J.
|
Grayson Associates
|
2003
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| 17 |
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Misplaced marketing: meanwhile, at the service desk: "Hello! Is anyone here?"
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Rotfeld, H. J.
|
Grayson Associates
|
2000
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|
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| 18 |
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Misplaced marketing: "mine is the blue one on the left": function and dysfunction of pharmaceutical brand names
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Rotfeld, H. J.
|
Grayson Associates
|
2002
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| 19 |
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Misplaced marketing: the real reason for the real bad advertising
|
Rotfeld, H. J.
|
Grayson Associates
|
2002
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| 20 |
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Misplaced marketing: the social harm of public service advertising
|
Rotfeld, H. J.
|
Grayson Associates
|
2002
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기사
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