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1 저널기사 And a comedian shall show journalists the way 미리보기
Rotfeld, H. J. Grayson Associates 2005
2 저널기사 A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better 미리보기
Rotfeld, H. J. Grayson Associates 2005
3 저널기사 Do-not-call as the US Government's improvement to telemarketing efficiency 미리보기
Rotfeld, H. J. Grayson Associates 2004
4 저널기사 Endowed faculty chairs are a waste of money (except mine) 미리보기
Rotfeld, H. J. Grayson Associates 2004
5 저널기사 Imitation as the sincerest form of ignorance 미리보기
Rotfeld, H. J. Grayson Associates 2008
6 저널기사 Is there a strategy behind buying advertising time and space? 미리보기
Rotfeld, H. J. Grayson Associates 2007
7 저널기사 Mismanagement of misfocused trade association leaders 미리보기
Rotfeld, H. J. Grayson Associates 2003
8 저널기사 Mismanagement of misfocused trade association leaders/ 미리보기
Rotfeld, H. J Grayson Associates 2003
9 저널기사 Misplaced marketing: a service economy whose employees say "customer service is not my job!" 미리보기
Rotfeld, H. J. Grayson Associates 2001
10 저널기사 Misplaced marketing: "Dumbth" adventures in retailing 미리보기
Rotfeld, H. J. Grayson Associates 2000
11 저널기사 Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising 미리보기
Rotfeld, H. J. Grayson Associates 2003
12 저널기사 Misplaced marketing Gardening, pizza, tacos, truck parts and fake jewelry: misuse and misdirection of sex in advertising/ 미리보기
Rotfeld, H. J Grayson Associates 2003
13 저널기사 Misplaced marketing: imagine the television commercial: "No stems, no seeds that you don't need, Baja Gold's a real smooth weed" 미리보기
Rotfeld, H. J. Grayson Associates 2001
14 저널기사 Misplaced marketing "It hurts. Fix it." The patients' lament and unhealthy medical care marketing 미리보기
Rotfeld, H. J. Grayson Associates 2003
15 저널기사 Misplaced marketing: meanwhile, at the service desk: "Hello! Is anyone here?" 미리보기
Rotfeld, H. J. Grayson Associates 2000
16 저널기사 Misplaced marketing: "mine is the blue one on the left": function and dysfunction of pharmaceutical brand names 미리보기
Rotfeld, H. J. Grayson Associates 2002
17 저널기사 Misplaced marketing: the real reason for the real bad advertising 미리보기
Rotfeld, H. J. Grayson Associates 2002
18 저널기사 Misplaced marketing: the social harm of public service advertising 미리보기
Rotfeld, H. J. Grayson Associates 2002
19 저널기사 Misplaced marketing Who do you hire when the advertising audience isn't you? 미리보기
Rotfeld, H. J. Grayson Associates 2003
20 저널기사 Misplaced marketing Who do you hire when the advertising audience isn't you?/ 미리보기
Rotfeld, H. J Grayson Associates 2003
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