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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Bayesian Approach to Estimating Household Parameters 미리보기
Rossi, P. E. AMERICAN MARKETING ASSOCIATION 1993
2 저널기사 Advertising Claim Objectivity: Antecedents and Effects 미리보기
Darley, W. K. AMERICAN MARKETING ASSOCIATION 1993
3 저널기사 A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns 미리보기
Helsen, K. AMERICAN MARKETING ASSOCIATION 1993
4 저널기사 Antecedents of the Attraction Effect: An Information-Processing Approach 미리보기
Mishra, S. AMERICAN MARKETING ASSOCIATION 1993
5 저널기사 A Probabilistic Approach to Pricing a Bundle of Products or Services 미리보기
Venkatesh, R. AMERICAN MARKETING ASSOCIATION 1993
6 저널기사 A Two-Factor Explanation of Assimilation and Contrast Effects 미리보기
Meyers-Levy, J. AMERICAN MARKETING ASSOCIATION 1993
7 저널기사 Behavior-Based and Outcome-Based Salesforce Control Systems 미리보기
Cravens, D. W. AMERICAN MARKETING ASSOCIATION 1993
8 저널기사 Boundary Role Ambiguity: Facets, Determinants, and Impacts 미리보기
Singh, J. AMERICAN MARKETING ASSOCIATION 1993
9 저널기사 Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments 미리보기
Widing, R. E. AMERICAN MARKETING ASSOCIATION 1993
10 저널기사 Equity Estimation and Assessing Market Response 미리보기
Wildt, A. R. AMERICAN MARKETING ASSOCIATION 1993
11 저널기사 Ethical and Legal Foundations of Relational Marketing Exchanges 미리보기
Gundlach, G. T. AMERICAN MARKETING ASSOCIATION 1993
12 저널기사 Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing 미리보기
Fader, P. S. AMERICAN MARKETING ASSOCIATION 1993
13 저널기사 Expectations, Performance Evaluation, and Consumers' Perceptions of Quality 미리보기
Teas, R. K. AMERICAN MARKETING ASSOCIATION 1993
14 저널기사 How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value 미리보기
Yadav, M. S. AMERICAN MARKETING ASSOCIATION 1993
15 저널기사 How Consumers Allocate Their Time When Searching for Information 미리보기
Hauser, J. R. AMERICAN MARKETING ASSOCIATION 1993
16 저널기사 Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis 미리보기
Alden, D. L. AMERICAN MARKETING ASSOCIATION 1993
17 저널기사 Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach 미리보기
Zenor, M. J. AMERICAN MARKETING ASSOCIATION 1993
18 저널기사 Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective 미리보기
Sujan, M. AMERICAN MARKETING ASSOCIATION 1993
19 저널기사 Integrating Information From Advertising and Trial: Processes and Effects on Consumer Response to Product Information 미리보기
Smith, R. E. AMERICAN MARKETING ASSOCIATION 1993
20 저널기사 Log-Linear Trees: Models of Market Structure in Brand Switching Data 미리보기
Novak, T. P. AMERICAN MARKETING ASSOCIATION 1993
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