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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 An Empirical Test of the Consequences of Behavior - and Outcome-Based Sales Control Systems 미리보기
Oliver, R. L. AMERICAN MARKETING ASSOCIATION 1994
2 저널기사 Avoiding Misuse of New Information Technologies: Legal and Societal Considerations 미리보기
Bloom, P. N. AMERICAN MARKETING ASSOCIATION 1994
3 저널기사 Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity 미리보기
Kent, R. J. AMERICAN MARKETING ASSOCIATION 1994
4 저널기사 Competitive Marketing Behavior in Industrial Markets 미리보기
Ramaswamy, V. AMERICAN MARKETING ASSOCIATION 1994
5 저널기사 Contextual and Temporal Components of Reference Price 미리보기
Rajendran, K. N. AMERICAN MARKETING ASSOCIATION 1994
6 저널기사 Critical Service Encounters: The Employee's Viewpoint 미리보기
Bitner, M. J. AMERICAN MARKETING ASSOCIATION 1994
7 저널기사 Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 미리보기
Anderson, E. W. AMERICAN MARKETING ASSOCIATION 1994
8 저널기사 Determinants of Long-Term Orientation in Buyer-Seller Relationships 미리보기
Ganesan, S. AMERICAN MARKETING ASSOCIATION 1994
9 저널기사 Does Competitive Environment Moderate the Market Orientation-Performance Relationship? 미리보기
Slater, S. F. AMERICAN MARKETING ASSOCIATION 1994
10 저널기사 Dyadic Business Relationships Within a Business Network Context 미리보기
Anderson, J. C. AMERICAN MARKETING ASSOCIATION 1994
11 저널기사 EDLP, Hi-Lo, and Margin Arithmetic 미리보기
Hoch, S. J. AMERICAN MARKETING ASSOCIATION 1994
12 저널기사 Evolving Patterns of Organizational Beliefs in the Formation of Strategy 미리보기
Frankwick, G. L. AMERICAN MARKETING ASSOCIATION 1994
13 저널기사 Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment 미리보기
Teas, R. K. AMERICAN MARKETING ASSOCIATION 1994
14 저널기사 Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality 미리보기
Richardson, P. S. AMERICAN MARKETING ASSOCIATION 1994
15 저널기사 Interorganizational Governance in Marketing Channels 미리보기
Heide, J. B. AMERICAN MARKETING ASSOCIATION 1994
16 저널기사 Learning Orientation, Working Smart, and Effective Selling 미리보기
Sujan, H. AMERICAN MARKETING ASSOCIATION 1994
17 저널기사 Managerial Representations of Competitive Advantage 미리보기
Day, G. S. AMERICAN MARKETING ASSOCIATION 1994
18 저널기사 Market Information Processing and Organizational Learning 미리보기
Sinkula, J. M. AMERICAN MARKETING ASSOCIATION 1994
19 저널기사 Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures 미리보기
Tamer Cavusgil, S. AMERICAN MARKETING ASSOCIATION 1994
20 저널기사 Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality 미리보기
Dawar, N. AMERICAN MARKETING ASSOCIATION 1994
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