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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences 미리보기
Gruca, T. S. AMERICAN MARKETING ASSOCIATION 1995
2 저널기사 An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands 미리보기
Alpert, F. H. AMERICAN MARKETING ASSOCIATION 1995
3 저널기사 Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market? 미리보기
D'Souza, G. AMERICAN MARKETING ASSOCIATION 1995
4 저널기사 Consumer Trade-Offs and the Evaluation of Services 미리보기
Ostrom, A. AMERICAN MARKETING ASSOCIATION 1995
5 저널기사 Customer Switching Behavior in Service Industries: An Exploratory Study 미리보기
Keaveney, S. M. AMERICAN MARKETING ASSOCIATION 1995
6 저널기사 Do Trade Shows Pay Off? 미리보기
Gopalakrishna, S. AMERICAN MARKETING ASSOCIATION 1995
7 저널기사 Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination 미리보기
Green, D. H. AMERICAN MARKETING ASSOCIATION 1995
8 저널기사 Exonerating Unethical Marketing Executive Behaviors: A Diagnostic Framework 미리보기
Mascarenhas, O. A. J. AMERICAN MARKETING ASSOCIATION 1995
9 저널기사 Going to Extremes: Managing Service Encounters and Assessing Provider Performance 미리보기
Price, L. L. AMERICAN MARKETING ASSOCIATION 1995
10 저널기사 Inducing Multiline Salespeople to Adopt House Brands 미리보기
Anderson, E. AMERICAN MARKETING ASSOCIATION 1995
11 저널기사 Influence Strategies in Buying Centers 미리보기
Venkatesh, R. AMERICAN MARKETING ASSOCIATION 1995
12 저널기사 Long-Term Manufacturer-Supplier Relationships: Do They Pay Off for Supplier Firms? 미리보기
Kalwani, M. U. AMERICAN MARKETING ASSOCIATION 1995
13 저널기사 Market Orientation and the Learning Organization 미리보기
Slater, S. F. AMERICAN MARKETING ASSOCIATION 1995
14 저널기사 New Product Announcement Signals and Incumbent Reactions 미리보기
Robertson, T. S. AMERICAN MARKETING ASSOCIATION 1995
15 저널기사 Order of Entry and Business Performance: An Empirical Synthesis and Reexamination 미리보기
Szymanski, D. M. AMERICAN MARKETING ASSOCIATION 1995
16 저널기사 Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness 미리보기
Olson, E. M. AMERICAN MARKETING ASSOCIATION 1995
17 저널기사 Return on Quality (ROQ): Making Service Quality Financially Accountable 미리보기
Rust, R. T. AMERICAN MARKETING ASSOCIATION 1995
18 저널기사 Seeking the Ideal Form: Product Design and Consumer Response 미리보기
Bloch, P. H. AMERICAN MARKETING ASSOCIATION 1995
19 저널기사 Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion 미리보기
Givon, M. AMERICAN MARKETING ASSOCIATION 1995
20 저널기사 Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity 미리보기
Lane, V. AMERICAN MARKETING ASSOCIATION 1995
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