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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Adapting to diverse customers: A training matrix for international marketers 미리보기
Bush, Victoria Davies Elsevier North-Holland 1996
2 저널기사 A psychographic segmentation of industrial family businesses 미리보기
File, Karen Maru Elsevier North-Holland 1996
3 저널기사 Benefits of customer and competitive orientations in industrial markets 미리보기
Balakrishnan, Subra Elsevier North-Holland 1996
4 저널기사 Business services 1982-1992 미리보기
Wilson, Timothy L Elsevier North-Holland 1996
5 저널기사 Buyer perceptions of the purchase process and its effect on customer satisfaction 미리보기
Tanner Jr., John F Elsevier North-Holland 1996
6 저널기사 Chinese purchasing managers' preferences and trade-offs in supplier selection and performance 미리보기
Mummalaneni, Venkatapparao Elsevier North-Holland 1996
7 저널기사 Conducting a sales training audit 미리보기
Honeycutt Jr., Earl D Elsevier North-Holland 1996
8 저널기사 Consequences of marketing controls among sales and nonsales marketing personnel 미리보기
Agarwal, Sanjeev Elsevier North-Holland 1996
9 저널기사 Developing futuristic product portfolios: A major panacea for the sluggish American industry 미리보기
Samli, A. Coskun Elsevier North-Holland 1996
10 저널기사 Developing new business-to-business professional services: What factors impact performance? 미리보기
Brentani, Ulrike de Elsevier North-Holland 1996
11 저널기사 Do closing techniques diminish prospect trust? 미리보기
Hawes, Jon M Elsevier North-Holland 1996
12 저널기사 Encouraging `friendly' complaint behavior in industrial markets 미리보기
Hansen, Scott W Elsevier North-Holland 1996
13 저널기사 Environment and innovation: The case of the small entity 미리보기
Erickson, G. Scott Elsevier North-Holland 1996
14 저널기사 Examining sales force performance in organizations that use behavior-based sales management 미리보기
Grant, Ken Elsevier North-Holland 1996
15 저널기사 Exploring strategies for companies that use manufacturers' representatives as their sales force 미리보기
Dishman, Paul Elsevier North-Holland 1996
16 저널기사 Globalizing the emerging high-technology company 미리보기
Roberts, Edward B Elsevier North-Holland 1996
17 저널기사 How to improve product management effectiveness 미리보기
Murphy, William H Elsevier North-Holland 1996
18 저널기사 How to manage a global product development process 미리보기
Graber, Don R Elsevier North-Holland 1996
19 저널기사 Impact of the ISO 9000 Series Standards on industrial marketing 미리보기
Ferguson, Wade Elsevier North-Holland 1996
20 저널기사 Influence strategies in organizational buying decisions 미리보기
Farrell, Mark A Elsevier North-Holland 1996
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