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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A cross-national comparative study of new product development processes: Japan and the United 미리보기
Song, X. Michael American Marketing Association 1997
2 저널기사 A Cross-National Comparative Study of New Product Development Processes: Japan and the United States 미리보기
Song, X. M. AMERICAN MARKETING ASSOCIATION 1997
3 저널기사 An examination of the nature of trust in buyer-seller relationships 미리보기
Doney, Patricia M American Marketing Association 1997
4 저널기사 An Examination of the Nature of Trust in Buyer-Seller Relationships 미리보기
Doney, P. M. AMERICAN MARKETING ASSOCIATION 1997
5 저널기사 An investigation into the antecedents of organizational citizenship behaviors in a personal 미리보기
Netemeyer, Richard G American Marketing Association 1997
6 저널기사 An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context 미리보기
Netemeyer, R. G. AMERICAN MARKETING ASSOCIATION 1997
7 저널기사 Book reviews 미리보기
Andrus, D.L American Marketing Association 1997
8 저널기사 Book reviews 미리보기
Iyer, Gopalkrishnan R American Marketing Association 1997
9 저널기사 Book reviews 미리보기
Zinkhan, George M American Marketing Association 1997
10 저널기사 Book reviews 미리보기
Schneider, Peter A American Marketing Association 1997
11 저널기사 Book reviews 미리보기
Winer, Russell S American Marketing Association 1997
12 저널기사 Book reviews 미리보기
Armstrong, J. Scott American Marketing Association 1997
13 저널기사 Book reviews 미리보기
Pelton, Lou E American Marketing Association 1997
14 저널기사 Book reviews 미리보기
Laczniak, Gene R American Marketing Association 1997
15 저널기사 Book reviews 미리보기
Kotabe, Masaaki American Marketing Association 1997
16 저널기사 Comparative versus noncomparative advertising: A meta-analysis 미리보기
Grewal, Dhruv American Marketing Association 1997
17 저널기사 Comparative Versus Noncomparative Advertising: A Meta-Analysis 미리보기
Grewal, D. AMERICAN MARKETING ASSOCIATION 1997
18 저널기사 Cyberspace: The marketing frontier 미리보기
Bruner II, Gordon C American Marketing Association 1997
19 저널기사 Does the Comparative Advantage Theory of Competition really replace the Neoclassical Theory of 미리보기
Deligonul, Z. Seyda American Marketing Association 1997
20 저널기사 Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition? 미리보기
Deligoenuel, Z. S. AMERICAN MARKETING ASSOCIATION 1997
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