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1 저널기사 A Case Study of Distributor-Supplier Business Relationships 미리보기
Smith, P. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
2 저널기사 A Causal Model of the Impact of Skills, Synergy, and Design Sensitivity on New Product Performance 미리보기
Song, X. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
3 저널기사 Access, Resource, and Cost Impacts on Consumer Satisfaction with Health Care: A Comparison Across Alternative Health Care Modes and Time 미리보기
Mummalaneni, V. ELSEVIER SCIENCE PUBLISHING CO INC 1997
4 저널기사 Adoption of New Products by the Sales Force: The Construct, Research Propositions, and Managerial Implications 미리보기
Atuahene-Gima, K. ELSEVIER SCIENCE PUBLISHING CO INC 1997
5 저널기사 Ads Promoting OTC Medications: The Effect of Ad Format and Credibility on Beliefs, Attitudes, and Purchase Intentions 미리보기
Kavanoor, S. ELSEVIER SCIENCE PUBLISHING CO INC 1997
6 저널기사 Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing 미리보기
Johnston, W. J. ELSEVIER SCIENCE PUBLISHING CO INC 1997
7 저널기사 Agency Influences on Risk Reduction and Operating Performance: An Empirical Investigation Among Strategic Groups 미리보기
Veliyath, R. ELSEVIER SCIENCE PUBLISHING CO INC 1997
8 저널기사 A Global Learning Organization Structure and Market Information Processing 미리보기
Hult, G. T. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
9 저널기사 Alliances, External Technology Acquisition, and Discontinuous Technological Change 미리보기
Lambe, C. J. ELSEVIER SCIENCE PUBLISHING CO INC 1997
10 저널기사 A Measurement Model of the Dimensions and Types of Output and Behavior Control: An Empirical Test in a Salesforce Context 미리보기
Challagalla, G. N. ELSEVIER SCIENCE PUBLISHING CO INC 1997
11 저널기사 An Empirical Study of the Relationships among Co-location, Integration, Performance, and Satisfaction 미리보기
Kahn, K. B. ELSEVIER SCIENCE PUBLISHING CO INC 1997
12 저널기사 An Exploration of Branding in Industrial Markets 미리보기
Mudambi, S. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
13 저널기사 An Investigation of Modulator Effects on Alignment Skill 미리보기
Greenley, G. E. ELSEVIER SCIENCE PUBLISHING CO INC 1997
14 저널기사 A Note on the Response Effects of Laboratory- Versus Respondent-Located Computer-Administered Questioning 미리보기
Jaffe, E. D. ELSEVIER SCIENCE PUBLISHING CO INC 1997
15 저널기사 Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives 미리보기
Song, X. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
16 저널기사 A Portfolio Approach to Supplier Relationships 미리보기
Rasmus Friis Olsen ELSEVIER SCIENCE PUBLISHING CO INC 1997
17 저널기사 A Quest for the "Industrial Maven" 미리보기
Nataraajan, R. ELSEVIER SCIENCE PUBLISHING CO INC 1997
18 저널기사 A Relationship Maintenance Model' A Comparison Between Managed Health Care and Traditional Fee-For-Service 미리보기
Barksdale, H. C. ELSEVIER SCIENCE PUBLISHING CO INC 1997
19 저널기사 Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions 미리보기
Kumar, V. ELSEVIER SCIENCE PUBLISHING CO INC 1997
20 저널기사 A Study of "Best" Versus "Average" Buyer-Seller Relationships 미리보기
Paun, D. A. ELSEVIER SCIENCE PUBLISHING CO INC 1997
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