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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Activity-Based Costing 미리보기
Goebel, Daniel J Elsevier North-Holland 1998
2 저널기사 A Holistic Approach to Countertrade 미리보기
Fletcher, Richard Elsevier North-Holland 1998
3 저널기사 An Interactive Power Activation Approach to Departmental Influence in Organizational Purchasing 미리보기
Katrichis, Jerome M Elsevier North-Holland 1998
4 저널기사 A typology of political economies and strategies in international selling 미리보기
Marshall, Greg W Elsevier North-Holland 1998
5 저널기사 Balancing theory and practice 미리보기
Mitchell, Vincent-Wayne Elsevier North-Holland 1998
6 저널기사 Business-to-business selling determinants of quality 미리보기
Westbrook, Kevin W Elsevier North-Holland 1998
7 저널기사 Conflict between engineers and marketers 미리보기
Shaw, Vivienne Elsevier North-Holland 1998
8 저널기사 Cost-effectiveness of follow-up strategies in improving the response rate of mail surveys 미리보기
Fox, Christine M Elsevier North-Holland 1998
9 저널기사 Diffusing against mature technology: Issues and strategy 미리보기
Weiss, Joel A Elsevier North-Holland 1998
10 저널기사 Effective organization and management of technology assimilation 미리보기
Wong, Veronica Elsevier North-Holland 1998
11 저널기사 Evaluating strategic investments 미리보기
Slater, Stanley F Elsevier North-Holland 1998
12 저널기사 Exploring departmental level interaction patterns in organizational purchasing decisions 미리보기
Katrichis, Jerome M Elsevier North-Holland 1998
13 저널기사 Exporting problems of industrial manufacturers 미리보기
Morgan, Robert E Elsevier North-Holland 1998
14 저널기사 High-Technology Buying in Low-Technology Environment 미리보기
Djeflat, Abdelkader Elsevier North-Holland 1998
15 저널기사 Impact of organizational and contract flexibility on outsourcing contracts 미리보기
Harris, Audley Elsevier North-Holland 1998
16 저널기사 Improving Response Rates in Cross-Cultural Mail Surveys 미리보기
Fahy, John Elsevier North-Holland 1998
17 저널기사 Industrial mail surveys 미리보기
Jobber, David Elsevier North-Holland 1998
18 저널기사 Information sources used by an organization during a complex decision process 미리보기
Brossard, H.L Elsevier North-Holland 1998
19 저널기사 Is industrial advertising still sexist 미리보기
LaTour, Michael S Elsevier North-Holland 1998
20 저널기사 Items to consider for just-in-time use in marketing channels 미리보기
Erdem, S. Altan Elsevier North-Holland 1998
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