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Abstracts
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Di Benedetto, C.A.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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A Comparison of Aggregation Approaches for Second-Order Data - Issues and Insights
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Smith, B.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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3 |
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A Framework for Monitoring Customer Satisfaction: - Analysis, Planning, Implementation and Control
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Sharma, S.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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4 |
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An Empirical Study of Platform and Derivative Product Development Projects
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Tatikonda, M. V.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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A New Classification of Sales Resistance
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Hunt, K. A.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Applying Principles of Creativity Management to Marketing Research Efforts in High-Technology Markets - Conceptual Problems in the Assessment of Creativity
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Higgins, L.F.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Assessing the Structure of Industrial Buying Centers with Multivariate Tools - Part II, Multidimensional Scaling
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Morris, M.H.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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A Survey of New Product Evaluation Models
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Ozer, M.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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9 |
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Book review(s)
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00
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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10 |
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Boomtown Tourism and Resident Quality of Life: The Marketing of Gaming to Host Community Residents
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Perdue, R. R.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Building Competitiveness in Grocery Supply Through Continuous Replenishment Planning: Insights from the Field
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Vergin, R. C.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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12 |
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Client Base Valuation: The Case of a Professional Service Firm
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Doucet, T. A.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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13 |
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Consumer Behavioral Loyalty: A Segmentation Model and Analysis
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Chin Kim Yim
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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14 |
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Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm
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Wirtz, J.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
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Lafferty, B. A.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Country-Of-Origin Effects on Purchasing Agents' Product Perceptions: An Australian Perspective
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Dzever, S.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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17 |
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Cultural Tourism in Rural Communities: The Residents' Perspective
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Bachleitner, R.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature
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Swan, J. E.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Degrees-of-Freedom Analysis of Case Data in Business Marketing Research - A Review of Selected Models for a Prediction Matrix of Relationship Activities
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Wilson, E.J.
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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Discussion
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unknown
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ELSEVIER SCIENCE PUBLISHING CO INC
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1999
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