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1 저널기사 Assessing new product potential in an international context: lessons learned in Thailand 미리보기
Vallaster, C.; Hasen÷hrl, S. Grayson Associates 2006
2 저널기사 A strategic approach to building online customer loyalty: integrating customer profitability tiers 미리보기
Pitta, D.; Franzak, F.; Fowler, D. Grayson Associates 2006
3 저널기사 Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets 미리보기
Mundt, K.; Dawes, J.; Sharp, B. Grayson Associates 2006
4 저널기사 Children and media in China: an urban-rural comparison study 미리보기
Chan, K.; McNeal, J. U. Grayson Associates 2006
5 저널기사 China's changing culture: rural and urban consumers' favorite things 미리보기
Piron, F. Grayson Associates 2006
6 저널기사 Christmas gift giving involvement 미리보기
Clarke, P. Grayson Associates 2006
7 저널기사 Consumer innovativeness and perceived risk: implications for high technology product adoption 미리보기
Hirunyawipada, T.; Paswan, A. K. Grayson Associates 2006
8 저널기사 Consumer perceptions of product packaging 미리보기
Ampuero, O.; Vila, N. Grayson Associates 2006
9 저널기사 Consumer socialization of Chinese children in schools: analysis of consumption values in textbooks 미리보기
Chan, K. Grayson Associates 2006
10 저널기사 Customer loyalty programs: are they fair to consumers? 미리보기
Lacey, R.; Sneath, J. Z. Grayson Associates 2006
11 저널기사 Customer satisfaction and loyalty in a digital environment: an empirical test 미리보기
Donio', J.; Massari, P.; Passiante, G. Grayson Associates 2006
12 저널기사 Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast-consuming product 미리보기
Phau, I.; Suntornnond, V. Grayson Associates 2006
13 저널기사 Does parent satisfaction with a childcare provider matter for loyalty? 미리보기
Keiningham, T. L.; Aksoy, L.; Andreassen, T. W.; Estrin, D. Grayson Associates 2006
14 저널기사 Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis 미리보기
Fraj, E.; Martinez, E. Grayson Associates 2006
15 저널기사 Extrinsic cues and perceived risk: the influence of consumption situation 미리보기
Aqueveque, C. Grayson Associates 2006
16 저널기사 How excessive restrictions on signage backfire 미리보기
Taylor, C. R. Grayson Associates 2006
17 저널기사 How our adolescent children influence us as parents to yield to their purchase requests 미리보기
Shoham, A.; Dalakas, V. Grayson Associates 2006
18 저널기사 "I'll always be in debt": Irish and UK student behaviour in a credit led environment 미리보기
O'Loughlin, D.; Szmigin, I. Grayson Associates 2006
19 저널기사 Integrating exhibit marketing into integrated marketing communications 미리보기
Pitta, D. A.; Weisgal, M.; Lynagh, P. Grayson Associates 2006
20 저널기사 Lasting customer loyalty: a total customer experience approach 미리보기
Mascarenhas, O. A.; Kesavan, R.; Bernacchi, M. Grayson Associates 2006
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