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1 저널기사 Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time 미리보기
Avery, J.; Steenburgh, T.J.; Deighton, J.; Caravella, M. American Marketing Association 2012
2 저널기사 Advertising and Consumer Awareness of New, Differentiated Products 미리보기
Barroso, A.; Llobet, G. American Marketing Association] 2012
3 저널기사 A General Consumer Preference Model for Experience Products: Application to Internet Recommendation 미리보기
Chung, J.; Rao, V.R. American Marketing Association] 2012
4 저널기사 A GUIDE TO COMPLEX MARKETS: Bayes nets modeling untangles the many factors behind customer decisions 미리보기
Sheth-Voss, P.; Griner, B. American Marketing Association 2012
5 저널기사 A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising 미리보기
Rutz, O.J.; Bucklin, R.E.; Sonnier, G.P. American Marketing Association] 2012
6 저널기사 Alliance Portfolio Resource Diversity and Firm Innovation 미리보기
Cui, A.S.; O Connor, G. American Marketing Association 2012
7 저널기사 All Things Considered? The Role of Choice Set Formation in Diversification 미리보기
Salisbury, L.C.; Feinberg, F.M. American Marketing Association] 2012
8 저널기사 A Moral Dilemma 미리보기
Czinkota, M.; Skuba, C. American Marketing Association 2012
9 저널기사 A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions 미리보기
Mehta, N.; Ma, Y. American Marketing Association] 2012
10 저널기사 AN EVOLUTIONARY ROAD MAP TO WINNING WITH SOCIAL MEDIA MARKETING 미리보기
Kumar, V.; Sundaram, B. American Marketing Association 2012
11 저널기사 A Picture is Worth ... Are marketing messages ignoring half of your prospect's brain? 미리보기
Ries, L. American Marketing Association 2012
12 저널기사 A Reference Price Theory of the Endowment Effect 미리보기
Weaver, R.; Frederick, S. American Marketing Association] 2012
13 저널기사 ARE YOU SURE THE PRICE IS RIGHT?: Rational research methods, irrational consumers 미리보기
Bakken, D.G. American Marketing Association 2012
14 저널기사 A TALE OF THREE RESEARCHERS What's the difference between a good researcher and a great one? 미리보기
Smith, P. American Marketing Association 2012
15 저널기사 A Work in Progress 미리보기
Terhanian, G. American Marketing Association 2012
16 저널기사 Base-Rate Information in Consumer Attributions of Product-Harm Crises 미리보기
Lei, J.; Dawar, N.; Gurhan-Canli, Z. American Marketing Association] 2012
17 저널기사 Bears and Brands Brands should be protected at any cost 미리보기
Schultz, D.E. American Marketing Association 2012
18 저널기사 Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products 미리보기
White, K.; MacDonnell, R.; Ellard, J.H. American Marketing Association 2012
19 저널기사 Beyond the ``Like'' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings 미리보기
Naylor, R.W.; Lamberton, C.P.; West, P.M. American Marketing Association 2012
20 저널기사 Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter? 미리보기
Torelli, C.J.; Ozsomer, A.; Carvalho, S.W.; Keh, H.T.; Maehle, N. American Marketing Association 2012
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