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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Advertising Research in the Post-WTO Decade in China Meeting the Internationalization Challenge 미리보기
Hung, K.; Tse, C.H.; Cheng, S.Y.Y. M.E. Sharpe 2012
2 저널기사 A Few Circumstances and Opinions Regarding the Further Stabilization of Ethnic Border Regions 미리보기
unknown M. E. Sharpe] 2012
3 저널기사 Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach 미리보기
Lee, J.; Ahn, J.-H. ME Sharpe 2012
4 저널기사 Author Index to The Chinese Economy, Volume 45 (January/February-November 미리보기
unknown M.E. Sharpe 2012
5 저널기사 Balance and Sequence in Online Reviews: The Wrap Effect 미리보기
Purnawirawan, N.; Dens, N.; De Pelsmacker, P. ME Sharpe 2012
6 저널기사 Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery 미리보기
McAlister, A.R.; Kelly, S.J.; Humphreys, M.S.; Cornwell, T.B. M.E. Sharpe 2012
7 저널기사 Chinese Communist Party Central Committee Notice on Forwarding the "Central Secretariat Summary of Discussions on Work Issues in Xinjiang" 미리보기
unknown M. E. Sharpe] 2012
8 저널기사 Civil Society with Chinese Characteristics? An Examination of China's Urban Homeowners' Committees and Movements: Despite heavy regulation and penetration by the party-state, China's homeowners' organizations show potential as sources of civil society, democratic development, and effective neighborhood governance 미리보기
Bing, N.C. M.E. Sharpe 2012
9 저널기사 Communicating Green Marketing Appeals Effectively The Role of Consumers' Motivational Orientation to Promotion Versus Prevention 미리보기
Ku, H.-H.; Kuo, C.-C.; Wu, C.-L.; Wu, C.-Y. M.E. Sharpe 2012
10 저널기사 Comparison of Drafts of the PRC's "Law of the Application of Law for Foreign-Related Civil Relations" 미리보기
Xiangquan, Qi; Lili, Wu; Conglin, Zhu M. E. Sharpe] 2012
11 저널기사 Constructing Russian Power by Communicating During Disasters: The Forest Fires of 2010 미리보기
Bertrand, E. M.E. Sharpe 2012
12 저널기사 Consumer Culture Plots in Television Advertising from Nigeria and South Africa 미리보기
Oyedele, A.; Minor, M.S. M.E. Sharpe 2012
13 저널기사 Consumer Receptivity to Green Ads A Test of Green Claim Types and the Role of Individual Consumer Characteristics for Green Ad Response 미리보기
Tucker, E.M.; Rifon, N.J.; Lee, E.M.; Reece, B.B. M.E. Sharpe 2012
14 저널기사 Courts, Police, and Journalists: Overlooked Support for Press Freedom in Post-Soviet Authoritarian States 미리보기
Wilson, S. M.E. Sharpe 2012
15 저널기사 Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements 미리보기
Shanahan, K.J.; Hopkins, C.D.; Carlson, L.; Raymond, M.A. M.E. Sharpe 2012
16 저널기사 Detailed Regulations for Implementation of the "Registration and Queuing Regulations for Chinese Muslims Traveling Abroad on Hajj Pilgrimages (Provisional)" 미리보기
unknown M. E. Sharpe] 2012
17 저널기사 Determinants of Opening-Forwarding E-Mail Messages 미리보기
Jose-Cabezudo, R.S.; Camarero-Izquierdo, C. M.E. Sharpe 2012
18 저널기사 Do Business Characteristics Determine an Effective Tax Rate? 미리보기
Fernández-Rodríguez, Elena; Martínez-Arias, Antonio M.E. Sharpe 2012
19 저널기사 Domestic Sources of Russia's China Policy: Despite a growing imbalance of power, Russia continues to strengthen its engagement with China because key actors in Russian domestic politics see the bilateral relationship as an opportunity rather than a threat 미리보기
Kaczmarski, M. M.E. Sharpe 2012
20 저널기사 Do You Like What You Recognize? The Effects of Brand Placement Prominence and Movie Plot Connection on Brand Attitude as Mediated by Recognition 미리보기
Dens, N.; De Pelsmacker, P.; Wouters, M.; Purnawirawan, N. M.E. Sharpe 2012
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