| 1 |
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A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables
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Zhang, W.; Kalra, A.
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American Marketing Association]
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2014
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| 2 |
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An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
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Zhang, X.; Li, S.; Burke, R.R.; Leykin, A.
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American Marketing Association
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2014
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| 3 |
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A Reference-Dependent Model of the Price-Quality Heuristic
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Gneezy, A.; Gneezy, U.; Lauga, D.O.
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American Marketing Association]
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2014
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| 4 |
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Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
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Mizik, N.
|
American Marketing Association]
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2014
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| 5 |
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A Topical History of JMR
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Huber, J.; Kamakura, W.; Mela, C.F.
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American Marketing Association]
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2014
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| 6 |
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Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment
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Li, H.; Kannan, P.K.
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American Marketing Association]
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2014
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| 7 |
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Authenticity Is Contagious: Brand Essence and the Original Source of Production
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Newman, G.E.; Dhar, R.
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American Marketing Association]
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2014
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| 8 |
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Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence
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Cavanaugh, L.A.
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American Marketing Association]
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2014
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| 9 |
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Bringing ``Place'' Back In: Regional Clusters, Project Governance, and New Product Outcomes
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Tracey, Paul; Heide, Jan B.; Bell, Simon J.
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American Marketing Association
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2014
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| 10 |
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Broadcasting and Narrowcasting: How Audience Size Affects What People Share
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Barasch, A.; Berger, J.
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American Marketing Association]
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2014
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| 11 |
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Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective
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Hill, R.P.; Martin, K.D.
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American Marketing Association
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2014
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| 12 |
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Cause Marketing Effectiveness and the Moderating Role of Price Discounts
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Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko
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American Marketing Association
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2014
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| 13 |
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Comments on Ralph Day's JMR Editorship-1969 to 1972
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Aaker, D.
|
American Marketing Association]
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2014
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| 14 |
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Comparing the Effect of Store Remodeling on New and Existing Customers
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Dagger, T.S.; Danaher, P.J.
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American Marketing Association
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2014
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| 15 |
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Competently Ordinary: New Middle Class Consumers in the Emerging Markets
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Kravets, O.; Sandikci, O.
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American Marketing Association
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2014
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| 16 |
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Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
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Ma, Z.; Yang, Z.; Mourali, M.
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American Marketing Association
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2014
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| 17 |
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Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
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Jerath, K.; Ma, L.; Park, Y.-H.
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American Marketing Association]
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2014
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| 18 |
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Consumer Research at the Federal Trade Commission from 1978 to 1980
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Bernhardt, K.L.
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American Marketing Association
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2014
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| 19 |
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Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993
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Andrews, J.C.
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American Marketing Association
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2014
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| 20 |
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Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
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Andrews, J.C.; Lin, C.-T.J.; Levy, A.S.; Lo, S.
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American Marketing Association
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2014
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