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A Bounded Rationality Model of Information Search and Choice in Preference Measurement
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Yang, Liu; Toubia, Olivier; de Jong, Martijn G.
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American Marketing Association]
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2015
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| 2 |
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A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy
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D Rozario, Denver; Yang, Guang
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American Marketing Association
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2015
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| 3 |
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A Field Guide to Publishing in an Era of Doubt
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Meyer, Robert J.
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American Marketing Association]
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2015
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| 4 |
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A Meta-Analysis of Electronic Word-of-Mouth Elasticity
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You, Ya; Vadakkepatt, Gautham G.; Joshi, Amit M.
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American Marketing Association
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2015
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| 5 |
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Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches
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Yang, Yupin; Goldfarb, Avi
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American Marketing Association]
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2015
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| 6 |
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Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness
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Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.
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American Marketing Association
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2015
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| 7 |
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Beyond Fungible: Transforming Money into Moral and Social Resources
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Bradford, Tonya Williams
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American Marketing Association
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2015
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| 8 |
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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
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Boksem, Maarten A. S.; Smidts, Ale
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American Marketing Association]
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2015
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| 9 |
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BYOB: How Brining Your Own Shopping Bags Leads to Treating Yourself and the Environment
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Karmarkar, Uma R.; Bollinger, Bryan
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American Marketing Association
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2015
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| 10 |
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Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance
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Jin, Liyin; Xu, Qian; Zhang, Ying
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American Marketing Association]
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2015
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| 11 |
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Competitive Vices
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Branco, Fernando; Villas-Boas, J. Miguel
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American Marketing Association]
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2015
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| 12 |
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Consumer Neuroscience: Applications, Challenges, and Possible Solutions
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Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn
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American Marketing Association]
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2015
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| 13 |
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Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
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Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv
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American Marketing Association
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2015
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| 14 |
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Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
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Venugopal, Srinivas; Viswanathan, Madhubalan; Jung, Kiju
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American Marketing Association
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2015
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| 15 |
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Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison
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Hill, Ronald Paul; Rapp, Justine M.; Capella, Michael L.
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American Marketing Association
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2015
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| 16 |
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Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
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Ma, Zhenfeng; Gill, Tripat; Jiang, Ying
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American Marketing Association]
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2015
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| 17 |
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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
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Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian
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American Marketing Association]
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2015
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| 18 |
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Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region
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Kolk, Ans; Lenfant, François
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American Marketing Association
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2015
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| 19 |
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Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs
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Catlin, Jesse R.; Pechmann, Cornelia; Brass, Eric P.
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American Marketing Association
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2015
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| 20 |
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Developing Donor Relationships: The Role of the Breadth of Giving
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Khodakarami, Farnoosh; Petersen, J. Andrew; Venkatesan, Rajkumar
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American Marketing Association
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2015
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