| 1 |
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Advertising as Unfavorable Self-Presentation: The Dirty Laundry Effect
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Thomas, Tandy Chalmers; Trump, Rebecca K.; Price, Linda L.
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M.E. Sharpe
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2015
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| 2 |
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Advertising-Induced Embarrassment
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Puntoni, Stefano; de Hooge, Ilona E.; Verbeke, Willem J. M. I.
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M.E. Sharpe
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2015
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| 3 |
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Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?
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Tuncay Zayer, Linda; Coleman, Catherine A.
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M.E. Sharpe
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2015
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| 4 |
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Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
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Hernandez, José Mauro da Costa; Wright, Scott A.; Ferminiano Rodrigues, Filipe
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M.E. Sharpe
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2015
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| 5 |
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Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands
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Puzakova, Marina; Kwak, Hyokjin; Bell, Monique
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M.E. Sharpe
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2015
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| 6 |
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Did You Get It? Factors Influencing Subjective Comprehension of Visual Metaphors in Advertising
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Mohanty, Praggyan (Pam); Ratneshwar, S.
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M.E. Sharpe
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2015
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| 7 |
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Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of U.S. and Japanese Television Advertising
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Taylor, Charles R.; Okazaki, Shintaro
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M.E. Sharpe
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2015
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| 8 |
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Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements
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Li, Hao; Lo, Hui-Yi
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M.E. Sharpe
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2015
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| 9 |
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Effect of Ad-Irrelevant Distance Cues on Persuasiveness of Message Framing
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Kulkarni, Atul A.; Yuan, Hong
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M.E. Sharpe
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2015
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| 10 |
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Exploring Advertising Equity: How a Brand's Past Advertising May Affect Consumer Willingness to Approach Its Future Ads
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Rosengren, Sara; Dahlén, Micael
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M.E. Sharpe
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2015
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| 11 |
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Integrated Marketing Communication Capability and Brand Performance
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Luxton, Sandra; Reid, Mike; Mavondo, Felix
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M.E. Sharpe
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2015
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| 12 |
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Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications
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Pounders, Kathrynn R.; Lee, Seungae; Mackert, Mike
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M.E. Sharpe
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2015
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| 13 |
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Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor
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Faber, Ronald J.
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M.E. Sharpe
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2015
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| 14 |
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Rhetorical Maneuvers in a Controversial Tide: Assessing the Boundaries of Advertising Rhetoric
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Theodorakis, Ioannis G.; Koritos, Christos; Stathakopoulos, Vlasis
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M.E. Sharpe
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2015
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| 15 |
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Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition
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Duff, Brittany R.-L.; Sar, Sela
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M.E. Sharpe
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2015
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| 16 |
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The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy
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Voorveld, Hilde A. M.; Valkenburg, Sanne M. F.
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M.E. Sharpe
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2015
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| 17 |
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The Journal of Advertising: Historical, Structural, and Brand Equity Considerations
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Carlson, Les
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M.E. Sharpe
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2015
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| 18 |
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The Occurrence and Effects of Verbal and Visual Anchoring of Tropes on the Perceived Comprehensibility and Liking of TV Commercials
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van Enschot, Renske; Hoeken, Hans
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M.E. Sharpe
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2015
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| 19 |
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Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs
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Boerman, Sophie C.; van Reijmersdal, Eva A.; Neijens, Peter C.
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M.E. Sharpe
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2015
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| 20 |
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Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
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Ferguson, Nakeisha S.; Burkhalter, Janée N.
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M.E. Sharpe
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2015
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기사
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