| 1 |
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A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
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Fransen, Marieke L.; Verlegh, Peeter W.J.; Kirmani, Amna; Smit, Edith G.
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World advertising research center
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2015
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| 2 |
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Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
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Parguel, Béatrice; Benoit-Moreau, Florence; Russell, Cristel Antonia
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World advertising research center
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2015
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| 3 |
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Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
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van Reijmersdal, Eva Adriana; Lammers, Nienke; Rozendaal, Esther; Buijzen, Moniek
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World advertising research center
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2015
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| 4 |
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How to Measure Persuasion Knowledge
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Ham, Chang-Dae; Nelson, Michelle R.; Das, Susmita
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World advertising research center
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2015
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| 5 |
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Message framing in green advertising: the effect of construal level and consumer environmental concern
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Chang, Hua; Zhang, Lingling; Xie, Guang-Xin
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World advertising research center
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2015
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| 6 |
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Persuasion in advertising: when does it work, and when does it not?
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Verlegh, Peeter W.J.; Fransen, Marieke L.; Kirmani, Amna
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World advertising research center
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2015
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| 7 |
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Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence
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Eisend, Martin
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World advertising research center
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2015
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| 8 |
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The International Journal of Advertising in 2015 and beyond
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Taylor, Charles R.
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World advertising research center
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2015
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| 9 |
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When environmental messages should be assertive: examining the moderating role of effort investment
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Baek, Tae Hyun; Yoon, Sukki; Kim, Seeun
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World advertising research center
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2015
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