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Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction
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Giebelhausen, Michael; Chun, HaeEun Helen; Cronin, J. Joseph; Hult, G. Tomas M.
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American Marketing Association
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2016
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| 2 |
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Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order—Consumption Time Delay and Meal Content
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VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George
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American Marketing Association]
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2016
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| 3 |
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Advertising Effectiveness: The Moderating Effect of Firm Strategy
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McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A.
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American Marketing Association]
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2016
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| 4 |
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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising
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Sahni, Navdeep S.
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American Marketing Association]
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2016
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| 5 |
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An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
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Fornell, Claes; Morgeson, Forrest V.; Hult, G. Tomas M.
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American Marketing Association
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2016
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| 6 |
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Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
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Chakravarty, Anindita; Grewal, Rajdeep
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American Marketing Association]
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2016
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| 7 |
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Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
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Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D.
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American Marketing Association]
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2016
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| 8 |
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An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
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Aikin, Kathryn J.; O Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R.
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American Marketing Association
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2016
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| 9 |
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Assessing Performance Outcomes in Marketing
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Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
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American Marketing Association
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2016
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| 10 |
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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
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Lamberton, Cait; Stephen, Andrew T.
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American Marketing Association
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2016
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| 11 |
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Authority Relinquishment in Agency Relationships
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Tumbat, Gülnur; Grayson, Kent
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American Marketing Association
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2016
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| 12 |
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A ``Wide'' Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice
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Deng, Xiaoyan; Kahn, Barbara E.; Unnava, H. Rao; Lee, Hyojin
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American Marketing Association]
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2016
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| 13 |
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Binge Watching and Advertising
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Schweidel, David A.; Moe, Wendy W.
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American Marketing Association
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2016
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| 14 |
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Brand Buzz in the Echoverse
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Hewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
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American Marketing Association
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2016
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| 15 |
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Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories
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VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George
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American Marketing Association
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2016
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| 16 |
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Can Sales Uncertainty Increase Firm Profits?
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Syam, Niladri; Hess, James D.; Yang, Ying
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American Marketing Association]
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2016
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| 17 |
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Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
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Swait, Joffre; Popa, Monica; Wang, Luming
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American Marketing Association]
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2016
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| 18 |
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Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party—Hosted Communities Reduce One's Likelihood of Helping?
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Thompson, Scott A.; Kim, Molan; Smith, Keith Marion
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American Marketing Association]
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2016
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| 19 |
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Competitive Advantage Through Engagement
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Kumar, V.; Pansari, Anita
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American Marketing Association]
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2016
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| 20 |
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Computer Interfaces and the ``Direct-Touch'' Effect: Can iPads Increase the Choice of Hedonic Food?
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Shen, Hao; Zhang, Meng; Krishna, Aradhna
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American Marketing Association]
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2016
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