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Activating Consumers for Better Service Coproduction Outcomes Through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support
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Mende, Martin; Scott, Maura L.; Bitner, Mary Jo; Ostrom, Amy L.
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American Marketing Association
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2017
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| 2 |
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A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
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Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C.
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American Marketing Association]
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2017
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| 3 |
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A Meta-Analysis of Marketing Communication Carryover Effects
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Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; Kanuri, Vamsi K.
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American Marketing Association]
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2017
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| 4 |
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Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation
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Sood, Ashish; Kumar, V.
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American Marketing Association]
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2017
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| 5 |
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A New Method to Aid Copy Testing of Paid Search Text Advertisements
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Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
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American Marketing Association]
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2017
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| 6 |
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Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
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Saboo, Alok R.; Kumar, V.; Anand, Ankit
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American Marketing Association
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2017
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| 7 |
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Assessing the Societal Impact of Research: The Relational Engagement Approach
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Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; Grier, Sonya; Benmecheddal, Ahmed; Downey, Hilary; Ekpo, Akon E.; Garnier, Marion; Hietanen, Joel; Le Gall-Ely, Marine
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American Marketing Association
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2017
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| 8 |
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Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
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Sullivan, Helen W.; Boudewyns, Vanessa; O Donoghue, Amie; Marshall, Sandra; Williams, Pamela A.
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American Marketing Association
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2017
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| 9 |
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``Be Careless with That!'' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
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Bellezza, Silvia; Ackerman, Joshua M.; Gino, Francesca
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American Marketing Association]
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2017
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| 10 |
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Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns
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Ascarza, Eva; Ebbes, Peter; Netzer, Oded; Danielson, Matthew
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American Marketing Association]
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2017
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| 11 |
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Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
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Chica, Manuel; Rand, William
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American Marketing Association]
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2017
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| 12 |
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Can Offline Stores Drive Online Sales?
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Wang, Kitty; Goldfarb, Avi
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American Marketing Association]
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2017
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| 13 |
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Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
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Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van Kerckhove, Anneleen
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American Marketing Association]
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2017
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| 14 |
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Comparative Price and the Design of Effective Product Communications
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Allard, Thomas; Griffin, Dale
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American Marketing Association
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2017
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| 15 |
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Comparison Neglect in Upgrade Decisions
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Sela, Aner; LeBoeuf, Robyn A.
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American Marketing Association]
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2017
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| 16 |
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Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
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Liu, Yan; Shankar, Venkatesh; Yun, Wonjoo
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American Marketing Association
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2017
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| 17 |
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Customer Inspiration: Conceptualization, Scale Development, and Validation
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Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; Pfrang, Thilo
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American Marketing Association
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2017
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| 18 |
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Data Privacy: Effects on Customer and Firm Performance
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Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W.
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American Marketing Association
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2017
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| 19 |
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Demand for ``Healthy'' Products: False Claims and FTC Regulation
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Rao, Anita; Wang, Emily
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American Marketing Association]
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2017
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| 20 |
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Do Behavioral Nudges in Prepopulated Tax Forms Affect Compliance? Experimental Evidence with Real Taxpayers
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Fonseca, Miguel A.; Grimshaw, Shaun B.
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American Marketing Association
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2017
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