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1 저널기사 A Commentary on ``Transformative Marketing: The Next 20 Years'' 미리보기
Varadarajan, Rajan American Marketing Association 2018
2 저널기사 Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry 미리보기
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui American Marketing Association] 2018
3 저널기사 An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations 미리보기
Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Bhowmick, Sandeep; Nordfält, Jens American Marketing Association 2018
4 저널기사 Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers 미리보기
Cherrier, Hélène; Hill, Ronald Paul American Marketing Association 2018
5 저널기사 Anticonsumption Consciousness in Pursuit of Sustainability 미리보기
Guillard, Valérie American Marketing Association 2018
6 저널기사 App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? 미리보기
Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; Fandrich, Thomas American Marketing Association 2018
7 저널기사 A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations 미리보기
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; Otter, Thomas; Lenk, Peter J.; MacEachern, Steve; Allenby, Greg M. American Marketing Association] 2018
8 저널기사 Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior 미리보기
Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki American Marketing Association] 2018
9 저널기사 A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions 미리보기
Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski American Marketing Association 2018
10 저널기사 A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation 미리보기
Kumar, V. American Marketing Association 2018
11 저널기사 Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments 미리보기
Yang, Liu; Toubia, Olivier; de Jong, Martijn G. American Marketing Association] 2018
12 저널기사 Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches 미리보기
Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz; Peloza, John American Marketing Association 2018
13 저널기사 Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending 미리보기
Vana, Prasad; Lambrecht, Anja; Bertini, Marco American Marketing Association] 2018
14 저널기사 Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk 미리보기
Long, Andrew R.; Fernbach, Philip M.; de Langhe, Bart American Marketing Association] 2018
15 저널기사 Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System 미리보기
Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; Kashyap, Vishal American Marketing Association 2018
16 저널기사 Consumer Responses to For-Profit Firms Exercising Religious Freedom in the Marketplace 미리보기
Fitzgerald, M. Paula; Donovan, Karen Russo American Marketing Association 2018
17 저널기사 Consumer Response to Disclosures in Digitally Retouched Advertisements 미리보기
Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P. American Marketing Association 2018
18 저널기사 Converging on a New Theoretical Foundation for Selling 미리보기
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. American Marketing Association 2018
19 저널기사 Corporate Board Interlocks and New Product Introductions 미리보기
Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish American Marketing Association 2018
20 저널기사 Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms 미리보기
McCarthy, Daniel M.; Fader, Peter S. American Marketing Association] 2018
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