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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products 미리보기
Kamleitner, Bernadette; Thürridl, Carina; Martin, Brett A. S. American Marketing Association 2019
2 저널기사 Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction 미리보기
Berthon, Pierre; Pitt, Leyland; Campbell, Colin American Marketing Association 2019
3 저널기사 Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being 미리보기
Banker, Sachin; Khetani, Salil American Marketing Association 2019
4 저널기사 An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces 미리보기
Hasan, Rajibul; Lowe, Ben; Petrovici, Dan American Marketing Association 2019
5 저널기사 A New Era at Journal of Public Policy & Marketing Begins 미리보기
Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot American Marketing Association 2019
6 저널기사 An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing 미리보기
Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi American Marketing Association] 2019
7 저널기사 An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence 미리보기
Carson, Stephen J.; Ghosh, Mrinal American Marketing Association 2019
8 저널기사 Assessing Sensitive Consumer Behavior Using the Item Count Response Technique 미리보기
de Jong, Martijn G.; Pieters, Rik American Marketing Association] 2019
9 저널기사 A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates 미리보기
Berman, Ron; Melumad, Shiri; Humphrey, Colman; Meyer, Robert American Marketing Association] 2019
10 저널기사 A Test of Policy Makers' Formal and Lay Theories Regarding Health Care Prices 미리보기
Fitzgerald, M. Paula; Yencha, Christopher American Marketing Association 2019
11 저널기사 Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models 미리보기
Bruce, Norris I. American Marketing Association] 2019
12 저널기사 Brand Coolness 미리보기
Warren, Caleb; Batra, Rajeev; Loureiro, Sandra Maria Correia; Bagozzi, Richard P. American Marketing Association 2019
13 저널기사 Branded Apps and Their Impact on Firm Value: A Design Perspective 미리보기
Boyd, D. Eric; Kannan, P. K.; Slotegraaf, Rebecca J. American Marketing Association] 2019
14 저널기사 Brand Name Types and Consumer Demand: Evidence from China's Automobile Market 미리보기
Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun American Marketing Association] 2019
15 저널기사 Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? 미리보기
Wies, Simone; Hoffmann, Arvid Oskar Ivar; Aspara, Jaakko; Pennings, Joost M. E. American Marketing Association 2019
16 저널기사 Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 미리보기
Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho American Marketing Association] 2019
17 저널기사 Challenging the Boundaries of Marketing 미리보기
Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page; Palmatier, Robert W. American Marketing Association 2019
18 저널기사 Climb or Jump: Status-Based Seeding in User-Generated Content Networks 미리보기
Lanz, Andreas; Goldenberg, Jacob; Shapira, Daniel; Stahl, Florian American Marketing Association] 2019
19 저널기사 Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges 미리보기
Chen, Yubo; Wang, Liantao American Marketing Association 2019
20 저널기사 Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy 미리보기
Sundararajan, Arun American Marketing Association 2019
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