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361 저널기사 Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification 미리보기
Fisher, R. J American Marketing Association 1980
362 저널기사 Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification 미리보기
Fisher, R. J. AMERICAN MARKETING ASSOCIATION 1997
363 저널기사 Enhancing Helping Behavior: An Integrative Framework for Promotion Planning 미리보기
Bendapudi, N American Marketing Association 1980
364 저널기사 Enhancing Helping Behavior: An Integrative Framework for Promotion Planning 미리보기
Bendapudi, N. AMERICAN MARKETING ASSOCIATION 1996
365 저널기사 Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination 미리보기
Green, D. H. AMERICAN MARKETING ASSOCIATION 1995
366 저널기사 Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy 미리보기
Menon, Ajay American Marketing Association 1997
367 저널기사 Equity Estimation and Assessing Market Response 미리보기
Wildt, A. R. AMERICAN MARKETING ASSOCIATION 1993
368 저널기사 Estimating Causal Installed-Base Effects: A Bias-Correction Approach 미리보기
Narayanan, S.; Nair, H.S. American Marketing Association] 2013
369 저널기사 Ethical and Legal Foundations of Relational Marketing Exchanges 미리보기
Gundlach, G. T. AMERICAN MARKETING ASSOCIATION 1993
370 저널기사 Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation 미리보기
Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth American Marketing Association] 2016
371 저널기사 Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability 미리보기
Smith, N. C American Marketing Association 1980
372 저널기사 Ethics and target marketing: The role of product harm and consumer vulnerability 미리보기
Craig Smith, N American Marketing Association 1997
373 저널기사 Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability 미리보기
Smith, N. C. AMERICAN MARKETING ASSOCIATION 1997
374 저널기사 Ethnographic Stories for Market Learning 미리보기
Cayla, J.; Arnould, E. American Marketing Association 2013
375 저널기사 Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers' Lived Experiences 미리보기
Mugel, Ophélie; Gurviez, Patricia; Decrop, Alain American Marketing Association 2019
376 저널기사 Evidence on the Effects of Mandatory Disclaimers in Advertising 미리보기
Green, K.C.; Armstrong, J.S. American Marketing Association 2013
377 저널기사 Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For 미리보기
Kumar, V. American Marketing Association 2015
378 저널기사 Evolving Patterns of Organizational Beliefs in the Formation of Strategy 미리보기
Frankwick, G. L. AMERICAN MARKETING ASSOCIATION 1994
379 저널기사 Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing 미리보기
Fader, P. S. AMERICAN MARKETING ASSOCIATION 1993
380 저널기사 Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains 미리보기
Müller, Urs; Habel, Johannes; Stierl, Marcel American Marketing Association 2017
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