| 361 |
|
Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification
|
Fisher, R. J
|
American Marketing Association
|
1980
|
|
|
|
| 362 |
|
Enhancing Communication Between Marketing and Engineering: The Moderating Role of Relative Functional Identification
|
Fisher, R. J.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 363 |
|
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
|
Bendapudi, N
|
American Marketing Association
|
1980
|
|
|
|
| 364 |
|
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
|
Bendapudi, N.
|
AMERICAN MARKETING ASSOCIATION
|
1996
|
|
|
|
| 365 |
|
Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination
|
Green, D. H.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 366 |
|
Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy
|
Menon, Ajay
|
American Marketing Association
|
1997
|
|
|
|
| 367 |
|
Equity Estimation and Assessing Market Response
|
Wildt, A. R.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 368 |
|
Estimating Causal Installed-Base Effects: A Bias-Correction Approach
|
Narayanan, S.; Nair, H.S.
|
American Marketing Association]
|
2013
|
|
|
|
| 369 |
|
Ethical and Legal Foundations of Relational Marketing Exchanges
|
Gundlach, G. T.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 370 |
|
Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation
|
Steffel, Mary; Williams, Elanor F.; Pogacar, Ruth
|
American Marketing Association]
|
2016
|
|
|
|
| 371 |
|
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability
|
Smith, N. C
|
American Marketing Association
|
1980
|
|
|
|
| 372 |
|
Ethics and target marketing: The role of product harm and consumer vulnerability
|
Craig Smith, N
|
American Marketing Association
|
1997
|
|
|
|
| 373 |
|
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability
|
Smith, N. C.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 374 |
|
Ethnographic Stories for Market Learning
|
Cayla, J.; Arnould, E.
|
American Marketing Association
|
2013
|
|
|
|
| 375 |
|
Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers' Lived Experiences
|
Mugel, Ophélie; Gurviez, Patricia; Decrop, Alain
|
American Marketing Association
|
2019
|
|
|
|
| 376 |
|
Evidence on the Effects of Mandatory Disclaimers in Advertising
|
Green, K.C.; Armstrong, J.S.
|
American Marketing Association
|
2013
|
|
|
|
| 377 |
|
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
|
Kumar, V.
|
American Marketing Association
|
2015
|
|
|
|
| 378 |
|
Evolving Patterns of Organizational Beliefs in the Formation of Strategy
|
Frankwick, G. L.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 379 |
|
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
|
Fader, P. S.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 380 |
|
Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains
|
Müller, Urs; Habel, Johannes; Stierl, Marcel
|
American Marketing Association
|
2017
|
|
|
|