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161 저널기사 Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market? 미리보기
D'Souza, G. AMERICAN MARKETING ASSOCIATION 1995
162 저널기사 Can Sales Uncertainty Increase Firm Profits? 미리보기
Syam, Niladri; Hess, James D.; Yang, Ying American Marketing Association] 2016
163 저널기사 Can Small Victories Help Win the War? Evidence from Consumer Debt Management 미리보기
Gal, D.; McShane, B.B. American Marketing Association] 2012
164 저널기사 Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 미리보기
Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho American Marketing Association] 2019
165 저널기사 Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes 미리보기
Swait, Joffre; Popa, Monica; Wang, Luming American Marketing Association] 2016
166 저널기사 Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending 미리보기
Vana, Prasad; Lambrecht, Anja; Bertini, Marco American Marketing Association] 2018
167 저널기사 Cause Marketing Effectiveness and the Moderating Role of Price Discounts 미리보기
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko American Marketing Association 2014
168 저널기사 Challenging the Boundaries of Marketing 미리보기
Moorman, Christine; van Heerde, Harald J.; Moreau, C. Page; Palmatier, Robert W. American Marketing Association 2019
169 저널기사 Choice of Cause in Cause-Related Marketing 미리보기
Robinson, S.R.; Irmak, C.; Jayachandran, S. American Marketing Association 2012
170 저널기사 Choice Without Awareness: Ethical and Policy Implications of Defaults 미리보기
Smith, N.C.; Goldstein, D.G.; Johnson, E.J. American Marketing Association 2013
171 저널기사 Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk 미리보기
Long, Andrew R.; Fernbach, Philip M.; de Langhe, Bart American Marketing Association] 2018
172 저널기사 Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases 미리보기
Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van Kerckhove, Anneleen American Marketing Association] 2017
173 저널기사 Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance 미리보기
Jin, Liyin; Xu, Qian; Zhang, Ying American Marketing Association] 2015
174 저널기사 Climb or Jump: Status-Based Seeding in User-Generated Content Networks 미리보기
Lanz, Andreas; Goldenberg, Jacob; Shapira, Daniel; Stahl, Florian American Marketing Association] 2019
175 저널기사 Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry 미리보기
Vroegrijk, M.; Gijsbrechts, E.; Campo, K. American Marketing Association] 2013
176 저널기사 Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System 미리보기
Butt, Moeen Naseer; Antia, Kersi D.; Murtha, Brian R.; Kashyap, Vishal American Marketing Association 2018
177 저널기사 Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control 미리보기
Mohr, J. J American Marketing Association 1980
178 저널기사 Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control 미리보기
Mohr, J. J. AMERICAN MARKETING ASSOCIATION 1996
179 저널기사 Collectible Toys as Marketing Tools: Understanding Preschool Children's Responses to Foods Paired with Premiums 미리보기
McAlister, A.R.; Cornwell, T.B. American Marketing Association 2013
180 저널기사 Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges 미리보기
Chen, Yubo; Wang, Liantao American Marketing Association 2019
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