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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 7 PILLARS FOR SUCCESSFUL ANALYTICS IMPLEMENTATION 미리보기
Harriott, J. American Marketing Association 2013
2 저널기사 A Bayesian Approach to Estimating Household Parameters 미리보기
Rossi, P. E. AMERICAN MARKETING ASSOCIATION 1993
3 저널기사 A Bounded Rationality Model of Information Search and Choice in Preference Measurement 미리보기
Yang, Liu; Toubia, Olivier; de Jong, Martijn G. American Marketing Association] 2015
4 저널기사 ACADEMICALLY SPEAKING The Relevance of Being Bayes 미리보기
Allenby, G.M. American Marketing Association 2013
5 저널기사 A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products 미리보기
Kamleitner, Bernadette; Thürridl, Carina; Martin, Brett A. S. American Marketing Association 2019
6 저널기사 A Coconstructed World: Adolescent Self-Socialization on the Internet 미리보기
Anderson, L.; McCabe, D.B. American Marketing Association 2013
7 저널기사 A Commentary on ``Transformative Marketing: The Next 20 Years'' 미리보기
Varadarajan, Rajan American Marketing Association 2018
8 저널기사 A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy 미리보기
D Rozario, Denver; Yang, Guang American Marketing Association 2015
9 저널기사 A Critical Spatial Approach to Marketplace Exclusion and Inclusion 미리보기
Saatcioglu, B.; Ozanne, J.L. AMERICAN MARKETING ASSOCIATION 2013
10 저널기사 A Critical Spatial Approach to Marketplace Exclusion and Inclusion 미리보기
Saatcioglu, B.; Ozanne, J.L. American Marketing Association 2013
11 저널기사 A cross-national comparative study of new product development processes: Japan and the United 미리보기
Song, X. Michael American Marketing Association 1997
12 저널기사 A Cross-National Comparative Study of New Product Development Processes: Japan and the United States 미리보기
Song, X. M. AMERICAN MARKETING ASSOCIATION 1997
13 저널기사 Activating Consumers for Better Service Coproduction Outcomes Through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support 미리보기
Mende, Martin; Scott, Maura L.; Bitner, Mary Jo; Ostrom, Amy L. American Marketing Association 2017
14 저널기사 Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction 미리보기
Berthon, Pierre; Pitt, Leyland; Campbell, Colin American Marketing Association 2019
15 저널기사 Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time 미리보기
Avery, J.; Steenburgh, T.J.; Deighton, J.; Caravella, M. American Marketing Association 2012
16 저널기사 Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction 미리보기
Giebelhausen, Michael; Chun, HaeEun Helen; Cronin, J. Joseph; Hult, G. Tomas M. American Marketing Association 2016
17 저널기사 Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order—Consumption Time Delay and Meal Content 미리보기
VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George American Marketing Association] 2016
18 저널기사 Advertising and Consumer Awareness of New, Differentiated Products 미리보기
Barroso, A.; Llobet, G. American Marketing Association] 2012
19 저널기사 Advertising Claim Objectivity: Antecedents and Effects 미리보기
Darley, W. K. AMERICAN MARKETING ASSOCIATION 1993
20 저널기사 Advertising Effectiveness: The Moderating Effect of Firm Strategy 미리보기
McAlister, Leigh; Srinivasan, Raji; Jindal, Niket; Cannella, Albert A. American Marketing Association] 2016
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